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Course Criteria
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3.00 Credits
This intermediate course is designed to introduce students to the field of animation. Focuses on the creation of 3-D computer animations and students will create traditional animations as well. Course will provide an overview of animation history from traditional animators in the silent era to modern-day computer animators. Students will experience all stages of the animation process from pre-production (storyboarding, creating a soundtrack) to production (modeling, skeletons, keyframing) and post-production (lighting, rendering, editing). Materials fee. Prerequisites: MC230 or GC371 (both suggested) and junior class standing, or permission of instructor.
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3.00 Credits
Devoted to the critical analysis of representations of women in normative mass media content. It proceeds from the knowledge that gender roles are highly differentiated across all forms of modern mass communication (the print media, film, radio, television, and the Internet) and focuses especially on the repetitive process of uni-dimensional signification of women in the realm of popular culture discourse. Prerequisite: permission of instructor.
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3.00 Credits
Covers the analysis and understanding of persuasive mass communication used to alter others’ beliefs and actions in various contexts. Examines discourse in the most powerful contemporary practices of persuasion, including political communication, legal communication, and public relations. Prerequisite: MC200.
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3.00 Credits
Provides the tools and skills needed for securing employment, such as resume and cover letter writing, job searching, and interview skills. Seniors will also learn how to research, choose, and prepare for graduate school. Seniors will systematically examine, review, and finalize a Portfolio of work -- integrating IC Core elements and elements of the MC major into their Portfolio. Also provides seniors with the opportunity to engage in current issues affecting the discipline and pays particular attention to the connections between mass communication and currents in other areas of academic inquiry. . Prerequisites: MC301, MC304
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3.00 Credits
Culmination of study and practice in the concentration. Students will prepare for entry into the professional world while addressing current topics, particularly ethical ones, that are facing working journalists. Prerequisite: senior standing.
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3.00 Credits
Students propose extended video projects (dramatic, documentary, or experimental). Students then write, design, produce, direct, and post-produce their projects. Builds on skills learned in intermediate production courses. Prerequisite: MC331.
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3.00 Credits
Focuses on the complex diversity of modern communication forms, their multiple levels of personal engagement, and resulting multi-dimensionality in self-conceptions that they demand of the individual. Prerequisite: MC342.
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3.00 Credits
Integrates the various facets of marketing from research and planning to challenges faced in product development, distribution, pricing, and promotion of goods and services. Through in-class activities, students will view marketing problems and opportunities from different perspectives, and will practice applying marketing principles to an original product. Prerequisite: ET101 strongly recommended, AC101 strongly recommended, or permission of instructor. Note: MK201 must be completed with a grade of at least C– before other MK courses may be taken. Fall/Spring
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2.00 - 3.00 Credits
Offers an opportunity to explore an area of study not included in the catalogue listing of approved courses. The topic of an Independent Study should be selected and carefully designed by the student and faculty sponsor, and must meet with the approval of the Division Chair. Normally, the student will be expected to have a cumulative grade point average of 3.00 and possess the appropriate background and interest to pursue the proposed area of study. A “Proposal for Independent Study” form may be obtained from the Registrar or from the officeof the Division Chair. Independent Study courses are assigned numbers of 299, 399 or 499, depending on the level of the course.
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3.00 Credits
Study of the discipline’s components: creative, media, research and account work. During the course of the semester students develop an actual advertising campaign. Prerequisite: MK201. Spring
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