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MC 100: Communication, Media and Society
3.00 Credits
Franklin Pierce University
Examines the roles of communication media in society, including the philosophy of massmediation and the study of media effects on public issues, social values, and cultural tastes. Presents an historical overview of the main technologies of communication and surveys the discipline’s most salient theoretical paradigms.
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MC 200: Rhetoric and Society
3.00 Credits
Franklin Pierce University
Provides an introduction to the roots of modern public communication by exploring three basic questions: How do we come to hold our beliefs? How are we persuaded to maintain our beliefs? How are we persuaded to change them? After looking at the ancient quarrel between Plato and the Greek Sophists, the course traces the path of rhetoric into the twentieth century, examining rhetorical areas of social action such as mass movements, propaganda, cults and brainwashing. Investigates the arguments made by those who claim that the modern mass media hold great powers of persuasion over their audiences.
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MC 211: Journalism I
3.00 Credits
Franklin Pierce University
Students learn and practice basic skills essential to effective news writing. Ethics and current issues in journalism are discussed in depth.
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MC 212: Broadcast Journalism
3.00 Credits
Franklin Pierce University
A foundational course designed for students to learn the essential skills for producing broadcast news: how to procure and develop sources, fundamentals of beat reporting, developing news judgment, and broadcast writing technique including writing to video. Prerequisite: MC211.
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MC 230: Introduction to Media Production
3.00 Credits
Franklin Pierce University
Designed to introduce students to the techniques of media production by familiarizing students with the basic operations of audio recording equipment, and single-camera video production equipment (camcorders and digital editing software). Each student will gain experience in the pre-production (planning, writing, scheduling, casting), production (shooting, recording), and post-production (editing, audio sweetening) of various single-camera genres. Materials fee.
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MC 242: Principles of Media Literacy
3.00 Credits
Franklin Pierce University
Focuses on media literacy as a perspective from which we view media messages. It proceeds from the basic awareness that all media consumption is fundamentally an exercise in interpretation and leads up to the abilities to critically appreciate diverse media messages and to accept social responsibility for the engagement with media producers.
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MC 252: Journalism II
3.00 Credits
Franklin Pierce University
Students polish reporting and writing skills while exploring such topics as the “new media”and tackling journalism’s latest dilemmas. Prerequisite: MC211.
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MC 273: Writing for the Electronic Media
3.00 Credits
Franklin Pierce University
Students learn how to write short-form messages for the broadcast media. Students write and critique radio and television news segments, public service announcements, and spot advertisements. Students also learn the basic script formats for longer form non-fiction and fiction programs. Prerequisite: MC100.
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MC 274: Broadcast Performance
3.00 Credits
Franklin Pierce University
A course for students planning careers in front of the camera or microphone. Emphasis on pronunciation, analyzing commercial copy, and television and radio performance techniques. Materials fee . Prerequisite: MC230 or instructor’s permission.
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MC 281: Understanding Film
3.00 Credits
Franklin Pierce University
Examines film as a cultural text, focusing on aspects such as genre, movement, and style. Both formulaic and avant-garde approaches are studied. Prerequisite: MC100.
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