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Course Criteria
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3.00 Credits
A study of those activities necessary to the design, pricing, promotion, and distribution of goods and services for use by organizations and ultimate consumers.
Prerequisite:
( ECON 122 or EC 122 )
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3.00 Credits
A survey of noteworthy contributions of behavioral science and research on consumer purchasing and decision-making process, with particular attention to formal and informal influence patterns.
Prerequisite:
( MKTG 320 or MK 320 ) and ( PSYC 101 or PC 101 )
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3.00 Credits
Studies the international dimensions of business and the critical environmental and organizational factors that affect managerial approaches in the international arena. Focuses upon the impact of cultures, women, religions, ethnic minorities, racial minorities and country uniqueness upon international businesses. (Students cannot earn credit for both MGMT 350 and MKTG 350, unless the course is a D/F repeat, whereupon it will serve as a substitute for the original D/F course.)
Prerequisite:
( MGMT 310 or MG 310 )
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3.00 Credits
An analysis of marketing and operational problems and policies involved in planning, organizing, coordinating, and controlling a total marketing program.
Prerequisite:
( MKTG 320 or MK 320 ) and ( MKTG 321 or MK 321 )
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3.00 Credits
Introduces marketing research and data analytics in marketing decision-making applications. Implements research design and methodology components within the varied marketing domains. Utilizes statistical techniques for data analyses. Evaluates data visualization and marketing analytics functions.
Prerequisite:
( MKTG 320 or MK 320 ) and ( QBUS 215 or QB 215 )
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3.00 Credits
International marketing and markets are analyzed. Special consideration is given to the significance of government regulations, organization structures of export and import enterprises, and credit policies.
Prerequisite:
( MKTG 320 or MK 320 )
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3.00 Credits
Concerned with the major activities involved in the marketing of industrial goods and services, including the industrial marketing system, marketing information needs of the industrial firm, industrial marketing implementation and control, and channel, pricing, product, and promotional strategies for industrial goods.
Prerequisite:
( MKTG 420 or MK 420 )
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3.00 Credits
An introduction to the principles, practices, and creations of advertising. Use of various media and legal, economic, social, and ethical aspects of advertising are also considered.
Prerequisite:
( MKTG 320 or MK 320 )
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3.00 Credits
Implements a technical and analytical approach for designing and executing the logistics functions within business supply chains. Analyzes and evaluates the key logistical domains of order processing, inventory functions, warehousing, transportation, distribution, and customer service elements using quantitative methods and management science techniques. Applies a systems perspective for optimization of logistical parameters toward industrial marketing and operations efficiencies in the varied dynamics of transactional fulfillment.
Prerequisite:
( MKTG 320 or MK 320 ) and ( MGMT 330 or MG 330 )
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3.00 Credits
Introduces the role and nature of modern personal selling in marketing. Theory and practice of personal selling process, sales planning, delivering sales presentations, and relationship marketing are emphasized. Basics of managing sales force including territory management, recruiting, training, and compensating sales force are also covered.
Prerequisite:
( MKTG 320 or MK 320 )
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