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Course Criteria
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3.00 Credits
An integrated sutdy of branding concepts in marketing and art including aesthetics in commercial art, design of brand and corporate identify trademarks, theories of brand marketing and business strategy, customer touchpoints in brand communication and branding as a corporate strategy. (Also offered as ART 448; may not be taken for duplicate credit.)
Prerequisite:
MKTG 320
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3.00 Credits
Assess digital marketing analytics and apply it to your marketing career. Identify the advantages of data-driven decision-making and apply the decision-making framework of question, curate, analyze, and optimize. Measure and analyze customer response to earned, paid and owned media using each of the digital optimization tools such as Google Analytics so that students can make data-driven decisions in business.
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3.00 Credits
Designed to develop marketing and business decision-making skills to evaluate real-world business situations, analyze marketing problems and scenarios, and produce solutions in the form of marketing and business strategies. Involves analyses based on quantification of marketing decisions and problem-solving scenarios using exercises and in-depth case studies which develop analytical reasoning. This senior-level course integrates knowledge of marketing and other business management functions into marketing strategy development, implementation, and control using either a Marketing Plan or marketing simulation exercises. Readings on classic and emerging issues will provide applied perspectives of marketing in the business environment.
Prerequisite:
MKTG 320, Senior Standing
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3.00 - 12.00 Credits
Practical experience in the marketing field to develop knowledge and experience in the practical application of theory to actual problems in a non-classroom situation. A maximum of 3sh of internship in the student's major may be applied toward the marketing major-area elective requirements. Additional internship credit must be used as free electives only. Admission only by permission of the department chair and the dean, Eberly College of Business.
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2.00 Credits
Study of the organization of the United States Army and the role of the military in society. Emphasis is on the customs and traditions of the service, the Total Army concept, and the fundamentals of leadership. Included is instruction in basic military skills, land navigation, and personal nutrition and fitness.
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2.00 Credits
Study of the basic knowledge regarding military service and the profession of arms. Emphasis is on basic military skills, first aid, and the development of leadership abilities through practical exercises. Included is instruction on offensive and defensive tactics, the Army writing style, and military briefings.
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1.00 Credits
Principles of individual and group physical fitness through the planning and execution of fitness training for all participating students. Primarily hands-on, performance oriented training. Students are challenged with scheduling and executing PRT programs that ensure their future soldiers and units are prepared to successfully perform their wartime mission. This curriculum will instill effective leadership that is essential to the success of future military leaders.
Prerequisite:
MLSC students only
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1.00 Credits
Principles of individual and group physical fitness through the planning and execution of fitness training for all participating students. Primarily hands-on, performance oriented training. Students are challenged with scheduling and executing PRT programs that ensure their future soldiers and units are prepared to successfully perform their wartime mission. This curriculum will instill effective leadership that is essential to the success of future military leaders.
Prerequisite:
MLSC students only
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2.00 Credits
Organization, techniques, resources, and capabilities involved in conducting small-unit tactical operations. Emphasis is on leadership, organization, and management techniques needed to cause a group of people to accomplish specific objectives. Characteristics of military weapons systems are taught. Students serve as leaders in Leadership Labs.
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2.00 Credits
Study of national security concepts, policies, and the national decision-making process with emphasis on national resources, national will, and economic factors. Included will be a study of nuclear and conventional response options. Fundamentals of military topography including the use of military maps to determine topographic features, to conduct land navigation, and to perform terrain analysis will be covered.
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