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Course Criteria
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3.00 Credits
Introduction to the principles, practices, and creations of advertising. Use of various media and legal, economic, social, and ethical aspects of advertising are also considered.
Prerequisite:
MKTG 320
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3.00 Credits
Implements a technical and analytical approach for designing and executing the logistics functions within business supply chains. Analyzes and evaluates the key logistical domains of order processing, inventory functions, warehousing, transportation, distribution, and customer service elements using quantitative methods and management science techniques. Applies a systems perspective for optimization of logistical parameters toward industrial marketing and operations efficiencies in the varied dynamics of transactional fulfillment.
Prerequisite:
Senior standing, MKTG 320, MGMT 330
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3.00 Credits
Introduces students to the role and nature of modern personal selling in marketing. Theory and practice of personal selling process, sales planning, delivering sales presentations, and relationship marketing are emphasized. Basics of managing sales force including territory management, recruiting, training, and compensating sales force are also covered.
Prerequisite:
MKTG 320
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3.00 Credits
Introduces students to all facets of retailing including the history of retailing, retail theories, and decision-making in retailing framework.
Prerequisite:
MKTG 320 and junior standing
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3.00 Credits
Focuses on current theories and applications of marketing techniques in the fast-growing area of services in the business, government, and nonprofit sectors. Emphasis placed on characteristics of services and their marketing implications and formulation and implementation of marketing strategies for service firms.
Prerequisite:
MKTG 320
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3.00 Credits
This course presents a strategic framework for developing marketing strategies on the Internet. It extends the Marketing Mix framework to E-Commerce using current theories and applications in online product, online pricing, web based marketing communication, and distribution strategies. Other topics include marketing research on the Internet, electronic retailing, Internet based customer relationship management, and legal-ethical dimensions of e-marketing. Students will use Internet based online marketing cases.
Prerequisite:
MKTG 320
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3.00 Credits
Introduces the role and nature of direct marketing including its current theory and practice. Includes designing and implementing direct mail marketing, telemarketing, database marketing, e-mail marketing, and Web/Internet based direct marketing for consumer and industrial markets. Utilizes case studies and applications. Explores social, public policy, and legal issues in direct marketing.
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3.00 Credits
Developed to prepare managers of non-profit organizations and those whose mission is to plan and implement strategies for social change in society. Topics and activities will focus on strategic and tactical marketing approaches, planning and organizing for effective control of market performance of non-profit organizations and programs.
Prerequisite:
MKTG 320 or instructor permission
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3.00 Credits
Discusses the new product design, development, branding and launch process companies use to bring a new concept to market by satisfying customer's unmet needs. It blends the perspectives of marketing, design, and the process of product creation. A step-by-step process from product planning and concept generation to commercialization and product launch planning will be covered.
Prerequisite:
MKTG 320
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3.00 Credits
Explores the online marketing activities, practices, and interactions of individuals and organizations using conversational electronic media. Assorted social media interactive networking tools and applications will be examined. Students will study and develop social media marketing programs.
Prerequisite:
MKTG 320 or equivalent
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