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JOU 342: Public Relations
3.00 Credits
Midland University
3 credit hours This course focuses on the principles of public relations, the techniques public relations professionals practice. Included is an overview of the history of the field and a study of ethical standards. Emphasis is placed on preparing students for work in the field of public relations, particularly in the area of public relations writing.
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JOU 342 - Public Relations
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JOU 410: Topics in Film Appreciation
3.00 Credits
Midland University
3 credit hours This course explores the motion picture as an art form, especially regarding how the various disciplines required of a quality film (cinematography, lighting, editing, acting, writing, music, etc.) are expressed in the final product. The course examines how a motion picture is brought forth from concept to completion, with materials and demonstrations given in class as well as witnessed in motion pictures of merit.
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JOU 410 - Topics in Film Appreciation
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JOU 414: Advanced Broadcast Journalism
3.00 Credits
Midland University
3 credit hours Prerequisite: JOU 121. An advanced study of television production and reporting with special emphasis on the aesthetics of the medium. Students will produce extended news features and documentary style video projects. Advanced computer video editing and performance skills enhancement are featured.
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JOU 414 - Advanced Broadcast Journalism
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JOU 420: Publicity Techniques
3.00 Credits
Midland University
3 credit hours Prerequisite: JOU 342. In this course students learn how to maximize publicity for products, services and organizations. Students will practice writing, designing, editing and producing publicity packages for business, non-profit and public organizations, and students will design publicity campaigns.
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JOU 420 - Publicity Techniques
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JOU 436: Computer-Assisted Reporting and On-Line Publishing
3.00 Credits
Midland University
3 credit hours This course acquaints student journalists with the Internet as a research and publishing tool. Students will be introduced to methods of organizing and interpreting information through spreadsheet and database programs. They will learn to create a multi-layer website with links and images. Students will research and write in-depth interpretive and/or informational news stories and publish them electronically.
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JOU 436 - Computer-Assisted Reporting and On-Line Publishing
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JOU 440: Advertising Copywriting and Campaigns
3.00 Credits
Midland University
3 credit hours Prerequisite: BUS 348. This course, while serving as a "W" course for advertising/public relations, involves thestudent in producing copy and designs for print, radio and television advertising. Grammar and style are dealt with in the context of writing advertising copy. The students write copy for print and broadcast media ads and learn to distinguish good copy from bad copy by critically examining their work and the work of others. A final project deals with designing an advertising campaign for a business or a service agency. Evaluation includes style, form and content.
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JOU 440 - Advertising Copywriting and Campaigns
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JOU 441: Journalism Law
3.00 Credits
Midland University
3 credit hours This course focuses on the First Amendment guarantees of Freedom of Speech and Press and our law as applicable to journalists. Students will study the development of such rights and laws and contemporary legal issues concerning the media.
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JOU 441 - Journalism Law
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JOU 450: Independent Study
1.00 - 3.00 Credits
Midland University
1-3 credit hours Prerequisite: Permission by application.
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JOU 450 - Independent Study
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JOU 499: Internship
1.00 - 3.00 Credits
Midland University
1-3 credit hours Prerequisite: Permission by application.
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JOU 499 - Internship
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MIL 100: Leadership Laboratory I
0.00 Credits
Midland University
0 credit hours Leadership laboratory provides initial and advanced military leadership instruction in military courtesy, first aid, and practical field training exercises. Functions and responsibilities of leadership positions are developed through cadet command and staff positions. Required enrollment in MIL 101, MIL 102 and MIL 103. May be repeated one time.
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MIL 100 - Leadership Laboratory I
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