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Course Criteria
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3.00 Credits
3 credit hours Prerequisite: BUS242 Marketing Fundamentals of selling from prospecting for potential customers to the follow up process after the sale are presented. The connection between Relationship Selling and Relationship Management will be emphasized. Communication, selling, and negotiation techniques will be taught, and through class presentations, demonstrated by students.
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3.00 Credits
3 credit hours See course description under Business Administration.
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3.00 Credits
3 credit hours Sales, security devices and insurance, partnerships, corporations, real property and environment, estates and bankruptcy, and government and business are included in this course.
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3.00 Credits
3 credit hours Prerequisite: BUS 217. This course consists of an analysis of organizational behavior from the behavioral science viewpoint. Stress is placed on the following areas: theories of motivation, social exchange, interaction, leadership, political behavior within the organization and organizational change.
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3.00 Credits
3 credit hours See course description under Business Administration.
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3.00 Credits
3 credit hours Prerequisite: BUS 242. A study of the basic concepts and techniques of marketing research used by marketers in solving problems of marketing policies, products, promotions, distribution and price. Research techniques, including instrument construction, determination of market potentials, analysis and interpretation of findings and reporting of data, are studied.
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3.00 Credits
3 credit hours Prerequisite: Senior standing business major. This critical thinking ("C") capstone course is required of all business administration majorswith either a marketing or management concentration. The course is designed to strengthen the students' ability to conceptualize, analyze and synthesize information, and apply their conclusions in a variety of business scenarios. Case study methodology is the primary teaching method used, requiring the student to: 1) identify the problem, extracting it from irrelevant "noise" or mere symptoms; 2) determine the relevant information that will lead to a solution; 3)highlight all assumptions (both implied and explicit) flowing from the relevant information; 4) generate a list of focused solutions and make a selection from this list; and 5) anticipate the impact of their choice on the business operations, judging both their conclusions and the validity of their steps 1-4.
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1.00 - 3.00 Credits
1-3 credit hours Prerequisite: Permission by application.
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1.00 - 3.00 Credits
1-3 credit hours Prerequisite: Permission by application.
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4.00 Credits
4 credit hours This scientific literacy course surveys the inorganic component of chemistry including atomic structure, reactions, bonding, stoichiometry, gas laws, solutions, and acid-base chemistry. Particular attention is given to the application of chemical principles to human physiology and to environmental concerns, making students scientifically literate citizens. In the laboratory, students learn scientific methodology as applied to chemistry.
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