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BUS 340: Marketing Principles
3.00 Credits
Hastings College
An introduction to marketing principles and practices viewed within the context of the economic system as a whole. Topics include consumer behavior, product development, pricing strategies, the promotional mix, and channels of distribution. Fall semester.
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BUS 340 - Marketing Principles
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BUS 341: Consumer Behavior and Target Market Analysis
3.00 Credits
Hastings College
Demographic indicators, behavioral tendencies, buying patterns, target marketing, and diversities are explored. Consumer aff ect, cognition, and behavior as well as consumer environment and marketing strategy are studied. Prerequisite: BUS 340. Spring semester.
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BUS 341 - Consumer Behavior and Target Market Analysis
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BUS 351: Human Resources Management
3.00 Credits
Hastings College
A study of special management problems relating to human resource planning. Labor relations, laws, and court rulings pertinent to the fi eld are explored. Prerequisites: Junior status and CSC 150. Fall semester.
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BUS 351 - Human Resources Management
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BUS 361: Corporate Financial Management
3.00 Credits
Hastings College
Th e study of how business corporations acquire, allocate and manage funds. Emphasis is placed on fundamental concepts of fi nance, fi nancial analysis, planning, control, working capital management, investment decisions, and cost of capital and valuation. Prerequisites: ACC 110 and ECO 211. Fall semester.
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BUS 361 - Corporate Financial Management
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BUS 362: Global Marketing
3.00 Credits
Hastings College
A study of global marketing theories. Emphasis is on the infl uence of environmental and cultural diff erences on marketing decisions. Th e infl uence of international infrastructures, culture, stage of development, geography, and other factors on distribution, promotion, product, and price strategies is examined. Prerequisite: BUS 340. Spring, even-numbered years.
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BUS 362 - Global Marketing
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BUS 412: Marketing Management
3.00 Credits
Hastings College
Th is course focuses on evaluation of marketing research eff orts and also on the decision-making activities concerned with the design and management of marketing plans and programs. Strategy choices are examined in situations involving product development, market analysis, distribution, sales, promotion, pricing, and market research. Prerequisites: At least Junior status or permission of instructor, BUS 340, 341, CSC 250, MTH 210 or SOC 290. Off ered by arrangement.
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BUS 412 - Marketing Management
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BUS 420: Teaching Business:Methods and Measurement
3.00 Credits
Hastings College
Required of all business education teaching majors. Includes test construction and use of national standardized tests. Th e objectives, methods, tools, and problems of teaching business education at the secondary level. As needed.
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BUS 420 - Teaching Business:Methods and Measurement
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BUS 450: Market Research
3.00 Credits
Hastings College
An examination of investigative and analytical approaches utilized in gathering information necessary to make eff ective marketing decisions. Th is includes the planning, proposing, and evaluating of marketing information and marketing research efforts. Prerequisites: BUS 340 and either MTH 210 or SOC 295. Spring, odd-numbered years.
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BUS 450 - Market Research
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BUS 460: Business Consulting and Project Management
3.00 - 4.00 Credits
Hastings College
A fi eld experience in which students assist actual profi t and/ or nonprofi t entities by providing critical analysis of specifi c problems and opportunities. Implementation and management of projects resulting from recommendations may be included. Prerequisite: Permission of instructor. Fall semester.
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BUS 460 - Business Consulting and Project Management
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BUS 462: Business Ethics
3.00 Credits
Hastings College
A seminar looking at issues considered to be ethically troublesome to managers of businesses. Th e origin of ethical notions and their application to the business environment is studied. Topics from accounting, fi nance, personnel, marketing and other areas will be explored in terms of their impact on the community at large and those directly involved with the business entity. Prerequisite: Junior status. Fall semester.
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BUS 462 - Business Ethics
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