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BUS 336: Advertising
3.00 Credits
Dana College (CLOSED)
3 credits A study of a creative communication process which is a fundamental component of the free enterprise system; an examination of the most important dimensions of the field with an emphasis on social and legal ramifications. Prerequisite: BUS 311 Marketing.
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BUS 336 - Advertising
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BUS 339: Entrepreneurship
3.00 Credits
Dana College (CLOSED)
This course is designed to educate the student in the arts and principles of entrepreneurship. Although it is primarily for those who would like to someday start and be successful in running their own business, it will assist any student who wants to know more about the sole proprietorship and small partnership types of business. Prerequisites: ACC 101 Principles of Accounting 1, BUS 303 Principles of Management, and BUS 311 Marketing.
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BUS 339 - Entrepreneurship
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BUS 351: International Marketing
3.00 Credits
Dana College (CLOSED)
3 credits A study of international marketing from business start-up to the formation of international partnerships or affiliations. Emphasis is placed on the marketing operations of small and medium sized businesses as well as multi-national corporations operating in the global environment. Prerequisite: BUS 311 Marketing.
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BUS 351 - International Marketing
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BUS 362: Business Ethics
3.00 Credits
Dana College (CLOSED)
3 credits This course provides students with a set of moral principles that guide behavior in the world of business. Students will learn how to understand and employ the different philosophical methodologies of resolving conflicts of interest that may arise among stakeholders in the business and public sector. Prerequisite: Junior standing.
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BUS 362 - Business Ethics
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BUS 399: Special Topics
1.00 - 3.00 Credits
Dana College (CLOSED)
A selected area of study in Business. The topic is announced in the appropriate semester's course schedule. Prerequisite: Generally, sophomore standing or permission of instructor. Offered as needed.
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BUS 399 - Special Topics
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BUS 410: Finance
3.00 Credits
Dana College (CLOSED)
3 credits A study of principles governing the financial aspect of business, the tools of financial analysis, and the instruments of finance. Prerequisites: ACC 102 Principles of Accounting II, BUS 205 Business Statistics, BUS 303 Principles of Management, and ECO 201 Principles of Macroeconomics.
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BUS 410 - Finance
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BUS 413: Legal Environment of Business
3.00 Credits
Dana College (CLOSED)
3 credits A study of the legal environment of business and its effects on management strategies, decisions and actions; includes a discussion of the ethical concerns raised by legal issues. Prerequisites: ACC 101 Principles of Accounting I and BUS 303 Principles of Management.
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BUS 413 - Legal Environment of Business
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BUS 434: Strategic Management
3.00 Credits
Dana College (CLOSED)
3 credits A study of a holistic approach including marketing strategies, design of functional capabilities and the role of management in a competitive environment. Emphasis is placed on effective navigational skills and techniques that optimize organizational performance. Prerequisites: Senior standing and BUS 410 Finance.
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BUS 434 - Strategic Management
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BUS 438: Marketing Research
3.00 Credits
Dana College (CLOSED)
3 credits A study of the research process required to make efficient and effective business decisions; an applied approach using statistics to analyze business problems. Prerequisites: BUS 205 Business Statistics and BUS 311 Marketing.
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BUS 438 - Marketing Research
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BUS 440: Management Information Systems
3.00 Credits
Dana College (CLOSED)
3 credits An introduction to the design and implementation of information systems for analysis of problems in business, with an emphasis on the use of computers in decision-making and task systems. Prerequisites: BUS 141 Introduction to Information Systems and BUS 303 Principles of Management.
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BUS 440 - Management Information Systems
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