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MKTG 160: Topics In Mktg/Entrepreneurship
1.00 - 3.00 Credits
Chadron State College
Topics or seminars will be selected as needed to keep students abreast of contemporary issues in marketing.
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MKTG 231: Principles Of Marketing
3.00 Credits
Chadron State College
Examines the marketing mix (price, product, promotion, and channels of distribution) in a dynamic social, economic, and political environment, with focus on the satisfaction of customer needs while achiving organizational objectives.
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MKTG 231 - Principles Of Marketing
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MKTG 331: Sales Techniques
3.00 Credits
Chadron State College
Techniques of professional selling are the primary emphasis, in addition to the role of the sales professional in the organization. Topics include individual and/or group sales presentations, relationship marketing, selection and management of sales personnel.
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MKTG 334: Entre-Imagination & Opportunit
3.00 Credits
Chadron State College
This course will explore the creative process and help students identify their own creative problem-solving styles. Students will have to develop innovative solutions centered around new product, service and process development. Students will learn to judge the quality of their creative solutions. Explore opportunities for product/service. Analyze the new product/service development process.
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MKTG 335: Entre-Business Start-Up
3.00 Credits
Chadron State College
This course provides an opportunity for students to identify characteristics necessary for a successful entrepreneur and assess their personal skills, attitudes, education, and experience. Explore opportunities for product/service. Analyze the new venture creation and funding avenues.
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MKTG 336: Entre-Promotions & Advertising
3.00 Credits
Chadron State College
The use of advertising in marketing programs. Formulation, management and evaluation of communication channels to achieve marketing objective. Advertising design, media selection, public relations, sales promotion and advertising plans. Prerequisite: MKTG 231 or equivalent.
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MKTG 338: Buyer Behavior
3.00 Credits
Chadron State College
The application of conceptual material to marketing strategies to reach both consumer and industrial buyers. Incorporates the behavioral sciences to marketing including theoretical concepts of buyer behavior. Prerequisite: MKTG 231 or equivalent.
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MKTG 400: Independent Study
1.00 - 3.00 Credits
Chadron State College
No course description available.
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MKTG 435: Bus & Marketing Strategy
3.00 Credits
Chadron State College
A capstone course designed to acquaint the student with current business and marketing problems. Current readings on related business materials, in-depth studies of business/marketing plans and strategies, and/or business cases/business simulation. Prerequisites: MKTG 231; MGMT 230, and Senior status, or equivalencies.
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MKTG 439: Bus & Marketing Research
3.00 Credits
Chadron State College
Examines marketing research information for management decision making. Provides an understanding of marketing research. Examines alternative research strengths and weaknesses. Prerequisites: B A 336 and MKTG 231 or equivalencies.
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