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Course Criteria
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3.00 Credits
Exploration of quantitative techniques in the decision sciences applied to business and economics. Emphasis is placed on problem formulation and modeling,model use, and analysis of quantitative findings for the purpose of supporting managerial decision processes. Prerequisite:BUS 318.
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3.00 Credits
This course is designed to introduce students to international business practices in a method that couples traditional classroom learning with the experience of foreign travel,use of communication technology in multiple forms, and direct communication with business managers in the region of study. Using teleconferencing, e-mail, PowerPoint and Internet skills will be necessary in this course. The region of study may change with each offering, allowing a student to take this class more than once for credit.The course is open to all majors interested in a two-week international travel experience focused on global business strategies and cultural awareness. Students research business sponsors and later participate in on-site seminars with international business partners during the trip.Instructor consent required. Offered on demand.
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3.00 Credits
Behavioral science concepts including motivation, perception, learning personality, attitude, culture, social class, reference groups, and communication. Application of behavioral concepts to marketing management and research problems including diffusion of innovation, brand loyalty, attitude change,and consumer decision models.This course is offered in the Evening Division. Prerequisite: BUS 305. Offered on demand.
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3.00 Credits
The planning, direction and control of selling activities, including the recruiting, selection, training, supervision, and compensation of the sales force, establishment of goals and measuring performance, coordinating sales activities with advertising and special forms of promotion and other departments of business, and providing aids for distributors. This course is offered in the Evening Division.Prerequisite: BUS 305.Spring semester.
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0.50 - 3.00 Credits
Business leadership training and experience using the student team,Students in Free Enterprise (SIFE). Participation on college-sponsored teams to compete against students from other colleges while acquiring knowledge and skills regarding teaching, service, leadership, organization, networking, and communication as it relates to the community. A student may accumulate a maximum of 4 hours of credit in this course by enrolling in multiple semesters.
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3.00 Credits
This course is an introduction to the entrepreneurial process from conception to the birth of a new venture. It discusses attributes of successful entrepreneurs, innovation and creativity, opportunity recognition, venture screening, identification of resources, and feasibility analysis.Prerequisites: BUS 201 and LSP 250. Spring semester.
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3.00 Credits
Recent developments in marketing, management, wholesaling, retailing, product planning, and consumerism. Opportunity will be provided for examining areas of special interest to individual students.Prerequisite:BUS 305.Offered on demand.
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3.00 Credits
A case study course in strategic management requiring students to apply knowledge acquired in their major program. Students will be expected to solve complex problems which involve the simultaneous consideration of many functional areas of business.Senior standing.Prerequisites:ACC 341,BUS 231,301 or 302, 305, 315, 318,and ECO 202 or consent of instructor.Should be taken during the last semester before graduation.
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3.00 Credits
Reading and discussing substantive papers on selected current issues and aspects of international business. Senior standing or consent of instructor. Offered on demand.
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3.00 Credits
Survey and analysis of investment instruments; determination of investment objectives; primary and secondary markets and their regulation; economic, industry and firm analysis; specialized investments; derivatives; real estate; introduction to portfolio management and capital market theory. Students will participate in a nationally competitive, real-time trading simulation. Prerequisite: BUS 315. Spring semester.
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