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MK 345: Intro To Bus Res
3.00 Credits
Southeast Missouri State University
This course deals with theories, concepts and methodology applicable in analyzing marketing and other business problems. Prerequisites: MK 301 with minimum grade of 'C' ; QM 257. (3)
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MK 346: Distribution Managmt
3.00 Credits
Southeast Missouri State University
A study of the institutions and functions of channels of distribution and the physical movement of products to the consumer. Prerequisite: MK 301 with minimum grade of 'C'. (3)
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MK 347: Transportation
3.00 Credits
Southeast Missouri State University
Examines the various models of transportation available to distribute goods. Prerequisite: MK 301 with minimum grade of 'C'. (3)
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MK 348: Prod & Price Strat
3.00 Credits
Southeast Missouri State University
An examination of the new product development process and product management including an analysis of pricing practices and strategies. Prerequisite: MK 301 with minimum grade of 'C'. (3)
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MK 349: Retail Management
3.00 Credits
Southeast Missouri State University
Organization, management and operation of and strategy development for retail institutions. Prerequisite: MK 301 with minimum grade of 'C'. (3)
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MK 350: Marketing Geography
3.00 Credits
Southeast Missouri State University
No course description available.
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MK 351: Sports Marketing
3.00 Credits
Southeast Missouri State University
This course will introduce students to the unique nature of sports marketing at both the professional and amateur levels. Prerequisite: MK 301 with a minimum grade of 'C'. (3)
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MK 398: Marketing Elective
3.00 Credits
Southeast Missouri State University
No course description available.
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MK 443: Integ Mkt Com Pract
3.00 Credits
Southeast Missouri State University
The development of integrated marketing communication strategies with major emphasis being placed on advertising; primarily an application course where students develop a promotion campaign for an existing business/organization. Prerequisite: MK 343 with a minimum grade of 'C'. (3)
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MK 447: Sales Management
3.00 Credits
Southeast Missouri State University
Human relations aspect of organizing and managing an outside sales force, sales analysis, planning and control. Prerequisite: MK 301 with a minimum grade of 'C'. (3)
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