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Course Criteria
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3.00 Credits
Prerequisites: MEDIA ST 1065, or 1110, or Consent of Instructor. An examination of the structure and operation of domestic, international, commercial and public telecommunication. Regulatory agencies, both private and public, will be considered in terms of their effect on programming and ownership. (Previously COMM 2218)
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3.00 Credits
Prerequisites: MEDIA ST 1100 or consent of instructor. Explains the difference between advertising and sales promotion and why companies use sales promotion. Understand how companies utilize the different sales promotion techniques in each medium. Emphasis on the key sales promotion tools used by companies.
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3.00 Credits
An introduction to the process of planning, producing, and evaluating written public relations messages.? Writing assignments include media releases, letters, memos, position papers, background papers, brochures, and reports and proposals.
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3.00 Credits
Prerequisites: MEDIA ST 1070 or Consent of Instructor. History of American Film from the late nineteenth century to the present.
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3.00 Credits
Prerequisites: MEDIA ST 1070 or Consent of Instructor. History of World Cinema from the 1940s to the present day.
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3.00 Credits
This course provides an understanding of the art and history of international cinema; and helps to better understand film and filmmakers' intentions as well as the culture in which the film was produced.? Films from Europe, Asia, South America, Africa and Australia will be examined.? The artistic, technical, historical and social significance of these film, as well as their impact upon American cinema, will also be studied.
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3.00 Credits
Prerequisites: None. This course introduces students to various media systems and theories around the world. It examines similarities and differences in media history, structures, and regulatory processes of developing countries, focusing on the dominant culture(s) of non-Western regions. It also provides a framework for understanding and analyzing the cultural differences among global media systems in Africa, the Middle East, and Asia. In addition, the course examines aboriginal and other development media. The course fulfills the cultural diversity requirement.
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3.00 Credits
Prerequisites: MEDIA ST 1100, junior standing or consent of instructor. Using recent topics in advertising, students will analyze, evaluate, and critique current topics as well as prepare current campaigns for open discussion and presentation.
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3.00 Credits
This course examines major schools, ownership and theorists in mass media fields.? The writings of the Frankfurt School, Marshall McLuhan, Ben Bagdikian, and other will be examined.
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3.00 Credits
Prerequisites: MEDIA ST 1070 & 2275. Understanding international film, its properties, methods, aesthetics, and its impact on culture and society.
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