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Course Criteria
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3.00 Credits
This course is designed to introduce students to the challenges of the rapidly growing business. Students will learn about the new skill sets that must be acquired and the information that must be collected to support growth, as well as the external support (e.g., bankers, attorneys, accountants, and investors) that can help facilitate growth. In this process, students will acquire an understanding of the ways that entrepreneurs must change as their organizations evolve. 3 hrs
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3.00 Credits
Students will learn the skills needed to create successful, high-value enterprises, with an emphasis on markets for technology and venture capital. Case studies will emphasize both information technologies and energy/environmental technologies. Prerequisite: ENT 215 or ENT 315 (can be taken concurrently) or ENT 220 3 hrs
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3.00 Credits
Students will examine the product development process from idea generation and evaluation; to design, development, and testing; and through market launch. Additional topics include technology forecasting and assessment, R&D management, technical planning, and organizational models. Prerequisite: MKT 324 or BUS-ADM 324, or consent of instructor 3 hrs
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3.00 Credits
This course explores the operational, strategic, legal, financial, family, and business issues found in family-owned and managed companies, and in franchise businesses. The course will provide students with the tools to be successful in such enterprises. 3 hrs
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3.00 Credits
This course provides students with an understanding of the venture capital market. Students will learn how private equity funds are raised and structured, and how the venture capital market compares with other sources of capital. Students will also learn how investments are selected, negotiated, valued, and structured. 3 hrs
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3.00 Credits
Students receive an introduction to the field of corporate entrepreneurship, including the effectiveness of different models of corporate entrepreneurship. Specific topics include the creation of an entrepreneurial culture within the organization, the translation of opportunities into attractive corporate investments, corporate venturing, and the role of venture champions. 3 hrs
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3.00 Credits
Students will focus on the development of a marketing plan for a business (as opposed to a new product), looking at issues that are relevant for new ventures and also for small and growing organizations. Topics include the design of products and services, the evaluation of market potential, pricing, the development of distribution relationships, and communication. 3 hrs
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3.00 Credits
This course assists students in developing a successful sales plan for a new venture. The first half of the course deals with sales techniques; the second half addresses important sales force management topics such as recruitment, training, deployment, motivation, compensation, and evaluation. 3 hrs
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3.00 Credits
Creating the Enterprise is an experiential, capstone course that is built around the development and presentation of a business plan in a team competition. The course requires students to integrate their learning from accounting, finance, marketing, and various other business disciplines. Prerequisites: ACCTNG 211, FIN 325 or BUS-ADM 325, MKT 324 or BUS-ADM 324, MGT 330 or BMA 305, and DSOM 326 or BA 426 3 hrs
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3.00 Credits
Advanced study and practice in actual case situations. Students will work as teams in a number of business cases requiring the identification of problems, the proposal of solutions and the responsibility for implementing those solutions where practicable in area business firms. Prerequisite: Advanced senior standing. Offered: Each term. 3 hrs
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