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Course Criteria
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3.00 Credits
This course introduces students to the impact of information technologies and systems on the enterprise. Business Intelligence and decision support capabilities are explored as well.Prerequisites: MIS 203 and STAT 235 3 hrs
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3.00 Credits
All organizations today have information systems, and managing the related resources (systems personnel, software applications, databases, networks, computing hardware) is a necessary skill for many employees. This course is aimed at developing the non-technical skills that business-school graduates need to make appropriate decisions about the deployment of information systems throughout the firm. Prerequisites: MIS 203 or BIS 202, and six hours of business school courses at the 300-level or above 3 hrs
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3.00 Credits
An application of systems concepts to the evaluation and implementation of information systems. Student teams will analyze,document and make recommendations for the improvement of these systems,and will communicate their findings via written reports and oral presentations. Course content might be actual projects for local organizations,or it might be a simulation of a consulting engagement. Prerequisite: Senior Standing and Instructor Permission 3 hrs
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3.00 Credits
An opportunity for students to integrate their academic studies via employment with a business/organization in the community. Prerequisite: Admission only by prior approval and consent of instructor 1-3 hrs
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3.00 Credits
Study and research in areas of special interest under individual faculty direction. Prerequisite: Senior Standing and pre-registration consent of instructor 1-3 hrs
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3.00 Credits
The course focuses on the processes involved in the marketing of goods and services, including the meaning and importance of marketing terminology, the marketing mix, the marketing concept, consumerism, market segmentation, market and marketing research, and the impacts of different competitive structures on marketing decision making. 3 hrs
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3.00 Credits
This course draws upon findings from various disciplines including cognitive psychology, social psychology, sociology, economics, and anthropology to understand and predict buying behavior. Structured around applications in marketing strategy, topical coverage includes motivation, perception, attitude change, choice decisions and the consumption process, as well as post-purchase satisfaction. Prerequisite: MKT 324 or BUS-ADM 324 3 hrs
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3.00 Credits
Market Analysis equips students with the tools needed to be intelligent users of market data. Topics to be covered include the design of research projects, questionnaire design, sampling, data collection techniques, data analysis, and the presentation of results. Prerequisite: MKT 324 or BUS-ADM 324 3 hrs
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3.00 Credits
Students receive exposure to the planning, implementation, and evaluation of various revenue-generating and promotional strategies. Topics covered will include the analysis of customers, competitors, and product markets; market segmentation; product positioning; media planning; promotional effectiveness; and client-agency relationships. Prerequisite: MKT 324 or BUS-ADM 324 3 hrs
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3.00 Credits
This course examines various aspects of traditional direct marketing (e.g., print media and list management); however, it emphasizes electronic/Internet marketing, including hands-on applications. Coverage will include how technology affects an organizations business and consumer practices, and existing marketing mix; database marketing (as well as applications of data warehousing and data mining); Website strategies; and future directions of the field. Prerequisite: MKT 324 or BUS-ADM 324 3 hrs
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