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MKT 4113: Personal Selling
0.00 - 4.00 Credits
Mississippi State University
(Prerequisite: Junior standing). Three hours lecture. Psychology of personal selling; planning and presentation; the sales approach; the interview; closing the sale.
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MKT 4123: Advertising
0.00 - 4.00 Credits
Mississippi State University
(Prerequisite: MKT 3013 or consent of instructor). Three hours lecture. A course dealing with the role of advertising in society, the relation of advertising to other business activity, and the use of advertising as communication.
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MKT 4143: Sales Management
0.00 - 4.00 Credits
Mississippi State University
(Prerequisites: MKT 3013 and MGT 3113). Three hours lecture. Application of scientific management to the selling and distribution of consumer and industrial goods.
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MKT 4213: Internet Marketing
0.00 - 4.00 Credits
Mississippi State University
(Prerequisite: MKT 3013 or MKT 8072) Three hours lecture. Introduction to practical marketing use of Internet technologies, including basic principles, impact on business and society, and strategic implications.
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MKT 4233: Golf Merch Mgt
0.00 - 4.00 Credits
Mississippi State University
(Prerequisite: PGM Major, MKT 3213). Three hours lecture. Development of marketing strategies for the organization, operation, and maintenance of operations in the golf shop and golf course environment.
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MKT 4313: Physical Distrib Mgt
0.00 - 4.00 Credits
Mississippi State University
(Prerequisites: BQA 2113 and MKT 3013). Functions of physical distribution in business management; analysis of shippers, distribution problems in relation to carrier types, services and functions; study of rate of structure and rate changes.
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MKT 4333: International Sup Chain Mgt
0.00 - 4.00 Credits
Mississippi State University
Three hours lecture. Analysis of supply chains and their importance to the global economy.
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MKT 4413: Consumer Behavior
0.00 - 4.00 Credits
Mississippi State University
(Prerequisite: MKT 3013). A study of the nature and dynamics of consumer markets, and the significance of these markets to marketing executives.
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MKT 4513: Resort-Convention Mktg
0.00 - 4.00 Credits
Mississippi State University
(Prerequisite:MKT 3013) Three hours lecture. A study of marketing problems unique to resorts and convention centers. Special emphasis is placed on quantitative techniques for pricing, services, event booking, and positioning. Course available only on MSU-Meridian campus.
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MKT 4533: Marketing Research
0.00 - 4.00 Credits
Mississippi State University
(Prerequisites: BQA 3123 and MKT 3013). Three hours lecture. Study of modern marketing research techniques and their applications. Scope and purpose of marketing research: planning of surveys; collecting and analysis of data; preparation of reports.
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