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MC 409: Electronic News Gathering
2.00 Credits
Jackson State University
Prerequisites: MC 301, 303, 310. The elements of gathering the news for broadcasts; including field work utilizing camera and editing equipment.
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MC 409 - Electronic News Gathering
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MC 411: Script Writing
3.00 Credits
Jackson State University
Prerequisite: MC 201. A detailed study and application of the various styles of writing for different assignments in electronic journalism, and film.
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MC 411 - Script Writing
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MC 423: Advertising Media and Selection
3.00 Credits
Jackson State University
Prerequisite: MC 335 or consent of instructor. Acquaint students with advanced concepts in marketing strategies and marketing objectives with specific emphasis on the successful selection of the appropriate media to use when initiating an ad campaign, the use of market surveys to test the success of the add campaign, and application of these skills in the actual simulation of a model ad campaign.
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MC 423 - Advertising Media and Selection
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MC 425: Advertising and Marketing
3.00 Credits
Jackson State University
Prerequisite: MC 335. Acquaint the student with the psychology of advertising sales along with the basic techniques and procedures involved in selling copy to the various media. Develops skills specifically related to actual sales. The student must learn the business aspects of planning the sale, processing the sale, and evaluating the effectiveness of the transaction in regard to the increase or decrease in sales of the said product.
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MC 425 - Advertising and Marketing
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MC 426: Broadcast Documentary
3.00 Credits
Jackson State University
Prerequisites: MC 303, 310, and 409 suggested. Writing, producing and taping radio and television documentaries. Exposes students to a variety of documentaries that serve as style and content models for student projects.
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MC 426 - Broadcast Documentary
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MC 429: Legal and Ethical Aspects of Mass Communications
3.00 Credits
Jackson State University
Prerequisite: Three ( 3) concentration courses or the consent of the instructor. A study of the laws and ethics governing print and electronic journalism; legal and ethical codes dealing with slander, libel, and rights to privacy; current FCC rulings; and examination of resulting ethical concerns.
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MC 429 - Legal and Ethical Aspects of Mass Communications
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MC 430: Management of New Technologies
3.00 Credits
Jackson State University
Prerequisite: Three (3) concentration courses. Examines the practical business and personnel problems in managing media properties, with emphasis on new and emerging technologies. It discusses management style and the evolution of those styles.
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MC 432: International Journalism
3.00 Credits
Jackson State University
Prerequisite: MC 402. A comparative study of print and electronic journalism in the world media; influence and government restraints upon media, and other international problems.
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MC 432 - International Journalism
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MC 450: Special Projects in Mass Communications
3.00 Credits
Jackson State University
Prerequisite: Consent of the instructor. Students develop and complete projects relating to one of the mass media. This project may take the form of a research paper or a production.
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MC 450 - Special Projects in Mass Communications
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MC 470: Writing for Public Relations
3.00 Credits
Jackson State University
Prerequisite: MC 335. Presents specialized writing skills involved in the production of public relations material such as annual reports, press releases for print and broadcast media, public service announcements, newsletters, and financial reports.
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MC 470 - Writing for Public Relations
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