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MC 310: Introduction to Broadcast Production
2.00 Credits
Jackson State University
Prerequisite: MC 201. Planning of programs, operation of cameras, tape recorders, light, control room, discipline simple direction and editing of radio and TV programs.
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MC 313: Advanced Radio Programming
2.00 Credits
Jackson State University
Prerequisite: MC 303. Emphasis is placed on various types of programming.
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MC 313 - Advanced Radio Programming
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MC 323: Advanced Television Production
2.00 Credits
Jackson State University
Prerequisite: MC 310. A continuation of MC 310 in which students study and gain experience in the practical aspects of television production, including television programming.
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MC 335: Principles of Advertising and Public Relations
3.00 Credits
Jackson State University
Prerequisite: MC 201. An overview of the origin and development of advertising and public relations; how a firm or institution relates to its audiences and develops campaigns. An overview of the skills and strategies involved in print, TV, and radio advertising with specific focus on visualizing layouts, conceiving radio and TV commercials, target marketing, conducting an ad campaign, and understanding legal and ethical constraints. The role of the advertising agencies and other marketing organizations, and changes in ethnic and minority advertising will also be examined.
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MC 336: Advertising Copy Layout and Design
2.00 Credits
Jackson State University
Prerequisite: MC 335 or consent of instructor. Hones skills in developing copy for advertising with specific emphasis on the graphic arts, the writing of clear, concise copy, the stages of layout involving typesetting and color separation, the development of trademarks and logos, and the utilization of direct mail advertising.
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MC 336 - Advertising Copy Layout and Design
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MC 352: Sports Journalism
3.00 Credits
Jackson State University
Prerequisite: MC 200. An introduction to the history and practice of covering sports events, similarities and differences between radio and television; emphasis on the sportscaster's needs to know the rules of each sport; writing and broadcasting techniques criticized.
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MC 352 - Sports Journalism
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MC 401: Research Methods in Mass Communication
3.00 Credits
Jackson State University
Prerequisite: Three ( 3) concentration courses. Analysis of research in mass communications, including survey research, content analysis, basic statistics, rating research and focus group methodology.
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MC 401 - Research Methods in Mass Communication
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MC 402: Advanced Reporting
3.00 Credits
Jackson State University
Prerequisite: MC 301. An extensive course in news writing that emphasizes investigative reporting. Contemporary issues, events and problems are given major attention. Students will also access various data bases.
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MC 402 - Advanced Reporting
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MC 404: Feature Writing
3.00 Credits
Jackson State University
Prerequisite: MC 301. This course requires substantial research for the writing of feature length articles. The market for features is analyzed and selling strategies are pursued.
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MC 404 - Feature Writing
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MC 406: Urban Affairs Reporting
3.00 Credits
Jackson State University
Prerequisite: MC 301. This course prepares the student to work the various beats of an urban affairs reporter.
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MC 406 - Urban Affairs Reporting
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