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Course Criteria
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3.00 Credits
A study of the Riemann integral, Laplace transforms, series of numbers and functions. Prerequisite: MAT 350.
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1.00 - 3.00 Credits
An opportunity for more advanced courses than the usual offerings in number theory, modern geometry, complex variables, real analysis, algebra, differential equations or topology, this course is given when student interest and faculty time permit. May be repeated for credit with a different topic.
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1.00 - 3.00 Credits
An individual study project, usually of one term’s duration, under the direction of one or more members of the department faculty. An outline of the proposed study plan must be submitted before the beginning of the term in which the work is to be done. Prerequisite: A sufficient background in college mathematics related to the proposal.
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3.00 Credits
Merges activities used to market a product or service into a logical framework. Students learn about building relationships with customers according to the customer’s needs. Skills developed and used are segmenting the market, defining buyer behavior, positioning a product to satisfy customer needs, and developing a strategy for the product, price, and marketing communication. Areas of focus include modern distribution systems such as direct marketing, tele-marketing, and Ecommerce via the Internet. Prerequisites: BUA 110 (required for department majors), or CST 170, or PSY 100.
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3.00 Credits
Applied Public Relations will introduce the student to the PR function within an organization and give them a solid understanding of PR as a process and its place in a company’s overall marketing mix. The student will learn how to identify PR opportunities; conduct the appropriate research; identify audiences and media; plan and create a PR campaign; work with the media; and evaluate a campaign’s results. Prerequisites: MRK 230.
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3.00 Credits
This course gives students a fundamental understanding of the human psychological core encompassing the topics of motivation, ability, and opportunity; exposure attention and perception; knowledge and understanding; attitudes; and memory. It further surveys the consumer culture to include regional, ethnic and religious influences; social class; age, gender and social influences; and values, personality and lifestyle. The knowledge of the psychological core and consumer culture are then employed to study the process of consumer decision making and applying these principles to business and marketing situations. Prerequisites: MRK 230, PSY 100.
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1.00 Credits
A 1-credit interdisciplinary approach highlighting the importance of integrating education with experience. The student will develop an understanding of marketing and marketing strategy. Marketing Practicum will enhance critical thinking and leadership skills, creative abilities, social awareness and technological literacy. The course puts the student in the shoes of the marketing manager or consultant, thereby allowing broad, objective thinking. The student will clearly see the outcome of her effort. In addition, the student will benefit by having a portfolio piece and rich experience to present to future employers. Prerequisites: MRK 230 and permission from the instructor.
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3.00 Credits
This course is an introduction to marketing research and explores the theory and technique used in both qualitative and quantitative market research. The qualitative portion of the course will delve into consumer observation techniques, field experimentation, interviewing and focus groups, while the quantitative portion will cover survey design, sampling methods and theory, and data analysis. Both sections will include "real-world" examples of planning and implementation, along with an emphasis on effective reporting. Prerequisites: MRK 230, MAT 110.
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3.00 Credits
Considers brands - why they are important, what they represent to consumers, and what should be done by firms to manage them properly. Although products and services can be duplicated, strongly held beliefs and attitudes established in the minds of buyers cannot be so easily reproduced. Emphasis is placed on how a brand is created, measured, and used to expand opportunities. Prerequisites: MRK 230.
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3.00 Credits
Considers the marketing of intangible products and the use of intangibles in the marketing of tangible products. It explores the dimensions of successful service firms. It prepares students for enlightened management and suggests creative entrepreneurial opportunities. Outstanding service organizations are managed differently than their "merely good" competitors. Actions are based on totally different assumptions about the way success is achieved. The results show not only in terms of conventional measures of performance but also in the enthusiasm of the employees and quality of customer satisfaction. Beginning with the service encounter, service managers must blend marketing, technology, people, and information to achieve a distinctive competitive advantage. Prerequisites: MRK 230
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