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Course Criteria
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3.00 Credits
This course will explore the behavior of consumers as it relates to products and services. The role of the consumer in the marketplace will be examined including the analysis of needs, motivation, attitudes, perceptions, decisions, and behavior. 3C/3/0/0
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3.00 Credits
This course explores the world of advertising and other mass communications practices. It will examine advertising theory, functions and principles. All types of media will be explored, including television, radio, magazine, newspaper, outdoor and the internet. Various careers in advertising will be examined. 3C/3/0/0
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3.00 Credits
In this course we examine the personal selling process. We will explore the practical and tactical process of how to sell products and services in a complex marketplace. We will also examine sales force training, compensation, territory assignment and quotas. 3C/3/0/0
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3.00 Credits
Business Communication provides an introduction to the study of verbal and non-verbal communications in a business setting. The course introduces techniques for business communication including tone, format, inclusion, and delivery and addresses barriers to communication and how to respond to those challenges. Resume and cover letter skills are presented and practiced to prepare students for job search. 3C/3/0/0
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3.00 Credits
This course is an introduction to project management. The course emphasizes the relationship of project management techniques to business decisions. Project management processes for initiating, planning, executing and closing projects are covered. Specific techniques covered include work breakdown schedules, resource leveling, risk identification, contingency planning and other skills are covered. 3C/3/0/0
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1.00 Credits
This course provides information and guidance in the development of professional job seeking skills. Topics will include: the application, the resume, the cover letter, using the Internet in a job search, locating job opportunities, marketing yourself and company research. 1C/1/0/0
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3.00 Credits
The Internet and other technologies have created many opportunities for businesses and organizations to communicate and create value for their customers. Tis course is designed to give students an understanding of E-Marketing strategies and how they fit into an overall integrated marketing and communications plan. Topics include direct marketing, internet advertising, performance analytics, search engine optimization and career opportunities in E-Marketing. 3C/3/0/0
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3.00 Credits
In this course students will learn successful marketing strategies using social media as an essential part of an integrated marketing strategy. Social media provides both a listening and outreach tool for promoting business, products and ideas. Social media ethics, legal issues and best practices will be covered. Various social media platforms such as Facebook, Twitter, YouTube and LinkedIn will be explored as well as careers and jobs in Social Media Marketing. Students will analyze contemporary social media cases and strategies and develop a comprehensive social media marketing plan. Other topics include target marketing on the social web and rules of engagement. 3C/3/0/0
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3.00 Credits
This course introduces students to the flow of merchandise in an international trade transaction using various modes of transportation, routing, paperwork, regulations and Incoterms. The principle documents that must be prepared for shipments will be analyzed and created. Information will include the purpose of each document, its function, common problems in preparing and processing this type of document. Discussion will include reviewing documents from the banker, freight forwarder and shipper perspective. Export compliance issues will be discussed. 3C/3/0/0
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3.00 Credits
This course will present effective functioning in a service economy. Students will define and describe the nature, and characteristics, ways services need to be presented using basic customer service terminology. Students will learn skills to create positive customer relations. 3C/3/0/0
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