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BUSN 1420: Transportation Management
3.00 Credits
Saint Paul College
Introduction to basic transportation concepts and the relevance of transportation in our economy. Characteristics of each mode of transportation including rail, highway, carrier pricing, pipelines, air and water will be discussed and evaluated. 3C/3/0/0
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BUSN 1420 - Transportation Management
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BUSN 1430: International Communications and Cultural Awareness
3.00 Credits
Saint Paul College
Covers potential problems in the international transaction due to language and cultural differences. Both written and oral issues will be discussed. In addition, the areas of social and business habits that are different from one country to another will be covered. An understanding of these various needs will help ease the international transaction. 3C/3/0/0
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BUSN 1430 - International Communications and Cultural Awareness
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BUSN 1441: Consumer Behavior
3.00 Credits
Saint Paul College
This course will explore the behavior of consumers as it relates to products and services. The role of the consumer in the marketplace will be examined including the analysis of needs, motivation, attitudes, perceptions, decisions, and behavior. 3C/3/0/0
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BUSN 1441 - Consumer Behavior
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BUSN 1444: Advertising and Promotional Strategies
3.00 Credits
Saint Paul College
This course explores the world of advertising and other mass communications practices. It will examine advertising theory, functions and principles. All types of media will be explored, including television, radio, magazine, newspaper, outdoor and the internet. Various careers in advertising will be examined. 3C/3/0/0
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BUSN 1444 - Advertising and Promotional Strategies
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BUSN 1446: Sales and Account Management
3.00 Credits
Saint Paul College
In this course we examine the personal selling process. We will explore the practical and tactical process of how to sell products and services in a complex marketplace. We will also examine sales force training, compensation, territory assignment and quotas. 3C/3/0/0
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BUSN 1446 - Sales and Account Management
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BUSN 1449: Business Communications
3.00 Credits
Saint Paul College
Business Communication provides an introduction to the study of verbal and non-verbal communications in a business setting. The course introduces techniques for business communication including tone, format, inclusion, and delivery and addresses barriers to communication and how to respond to those challenges. Resume and cover letter skills are presented and practiced to prepare students for job search. 3C/3/0/0
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BUSN 1449 - Business Communications
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BUSN 1475: Project Management 1
3.00 Credits
Saint Paul College
This course is an introduction to project management. The course emphasizes the relationship of project management techniques to business decisions. Project management processes for initiating, planning, executing and closing projects are covered. Specific techniques covered include work breakdown schedules, resource leveling, risk identification, contingency planning and other skills are covered. 3C/3/0/0
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BUSN 1480: Business Career Resources
1.00 Credits
Saint Paul College
This course provides information and guidance in the development of professional job seeking skills. Topics will include: the application, the resume, the cover letter, using the Internet in a job search, locating job opportunities, marketing yourself and company research. 1C/1/0/0
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BUSN 1480 - Business Career Resources
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BUSN 1490: E-Marketing
3.00 Credits
Saint Paul College
The Internet and other technologies have created many opportunities for businesses and organizations to communicate and create value for their customers. Tis course is designed to give students an understanding of E-Marketing strategies and how they fit into an overall integrated marketing and communications plan. Topics include direct marketing, internet advertising, performance analytics, search engine optimization and career opportunities in E-Marketing. 3C/3/0/0
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BUSN 1490 - E-Marketing
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BUSN 1492: Social Media Marketing
3.00 Credits
Saint Paul College
In this course students will learn successful marketing strategies using social media as an essential part of an integrated marketing strategy. Social media provides both a listening and outreach tool for promoting business, products and ideas. Social media ethics, legal issues and best practices will be covered. Various social media platforms such as Facebook, Twitter, YouTube and LinkedIn will be explored as well as careers and jobs in Social Media Marketing. Students will analyze contemporary social media cases and strategies and develop a comprehensive social media marketing plan. Other topics include target marketing on the social web and rules of engagement. 3C/3/0/0
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BUSN 1492 - Social Media Marketing
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