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Course Criteria
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4.00 Credits
This course provides a hands-on approach to understanding how to work with people from different cultures. You are asked to examine your own values and perspectives, to become aware of your own biases, and through examining different cultural orientations, to work towards greater understanding and acceptance of difference. The course focuses on the impact of diverse cultures on the work environment and management practices that enhance the full utilization of human diversity. You will learn about belief systems, attitudes, conditioning and how these cognitive processes interact with the management of a diverse workforce. The management functions, organization behavior, change and productivity are examined in relation to issues of diversity. Anyone planning to work outside the home, regardless of discipline or field, can benefit from this course. Offered in evening format every other year in the fall.
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2.00 Credits
This introductory course examines the role of marketing in organizations. You will explore the process of identifying customer needs, segmenting and targeting markets and developing a marketing mix (product, place, promotion, pricing). Also offered in Weekend College.
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4.00 Credits
In this course you will learn fundamental business research strategies, including using primary and secondary data sources, the application of marketing theory and methodologies to understand customer needs, and fundamental market research tools including survey questionnaires and focus groups. You will explore key concepts in consumer behavior and corporate buying, including influences on customer decision making. Also offered in Weekend College. Prerequisites: MKTG 2300 and a statistics course.
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4.00 Credits
This course is an introduction to international marketing and management aimed at familiarizing you with the range of marketing, management, political, social, ethical and cultural factors encountered in the international arena. Among the topics to be examined are globalization, international trade organizations, modes of entry, country risk analysis, product adaptations and approaches to intercultural negotiating. You will also examine cultural norms and values in key world regions and use this knowledge to find successful solutions to real life management and marketing situations through case studies. In addition to case studies, group exercises, lectures and role plays are used to assist you in acquiring an understanding of how to succeed in international contexts. Prerequisite: MGMT 2400. Highly recommended: MKTG 2300.
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4.00 Credits
You will gain an in-depth understanding of important marketing concepts, including market and customer analysis, competitive analysis, environmental analysis, portfolio analysis and the value proposition. You will learn methods for developing a sustainable competitive advantage for a company. Using case studies, you will learn to apply methods, analyze data and develop effective market strategies. Also offered in Weekend College. Prerequisites: ACCT 2110, MKTG 2300. Highly recommended: a statistics course; ECON 2610; ACCT 2130, MKTG 3350, MGMT 3400; INDI 2090.
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4.00 Credits
In-depth study about the apparel mass production process. Topics cover evaluation of apparel quality, developing and writing garment specifications, sourcing fabrications and findings, understanding importation and quota systems, learning about overseas garment creation, and garment costing. Skills in computer aided specifications development are emphasized. Prerequisite: FASH 2050, 2100.
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4.00 Credits
Course builds on previous business courses to cover the fundamentals of merchandising techniques. The class focuses on distribution channels outside the retail "norm." You explore catalogs, Internet and other alternative retail techniques such as kiosks, airport, festival, trunk shows, television and multi-level. The goal of the class is to expose you to the latest retail tools and to help you integrate these techniques into business plans. Individual class presentation format is used. Prerequisites: MKTG 2300, MGMT 2400.
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4.00 Credits
Study of elements and principles of design applied to the display of merchandise. Focus is on understanding the role of visual merchandising in relation to consumer purchasing behavior and the process for creating effective displays in a variety of retail settings. Analyses of the process of predicting changes in fashion over time, with particular emphasis on identifying those factors that influence acceptance or rejection of apparel at the consumer level. Prerequisites: FASH 2050, 2150.
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2.00 - 4.00 Credits
Structured out-of-class learning experience that takes place on or off campus and includes a substantial work component. An internship involves you in a particular profession in an exploratory way to test career interests and potential. To initiate an internship experience, you meet with the internship coordinator in the Career Development Office. Prerequisites: Faculty sponsorship and approval by department chair.
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4.00 Credits
Study of retail buying and merchandising from a global perspective with a focus on planning, developing and presenting product lines. Exploration of career opportunities through guest speakers. Prerequisite: Junior or senior status, or permission of instructor.
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