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Course Criteria
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3.00 Credits
Introduction to the critical study of media representation and digital video production. Students learn critical media literacy aimed at analyzing mainstream representations of Otherness while exploring the concepts of voice, style and structure using alternative productions that challenge dominant images. Students make short media productions in which they turn the critical lens on the Other-izers by occupying and interrogating producer, subject and audience positions. Students explore content around identity by creating analytical media memoirs about aspects of their personal history. ( MUE, MOS, MMP)
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3.00 Credits
A critical and historical examination of 19th, 20th, and 21st century analog and digital mass media/communication technologies. Introduces the role of media technology in human creative activity and examines the contexts in which new technologies come into use. Students will examine economic and political issues that have (and do) influence the selection of some technologies and standards over others. Students may have the opportunity to create media projects applying course concepts. [ COMM 480B may be substituted for this course] (MMP, MOS, MUE) MMP = Mass Media Production MOS = Media Organizations and Systems MUE = Media Uses and Effects
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3.00 Credits
An exploration of "globalization" as an historical - as well as a contested - process, andof cultural, social, technological economic political processes at work in "mass media globalization". Case studies link discussions of specific forms (i.e., music, radio, video, journalism, internet/web cell phones, broadcast satellites, and points of origin) to old and new audiences. These case studies are contextualized in a consideration of specific communication processes associated with trade, war, community development, policy making and reform, and privatization/ deregulation. ( MUE, MOS, MMP)
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3.00 Credits
Examines the distribution of media products, and focuses on identifying and critiquing distribution patterns, structures, practices, and the institutions that offer mediated experience. Highlights two parallel trends in the context of technological advances and convergences: consolidation of mass media industries, and the simultaneous empowerment of independent and guerilla distribution. Students will be able to examine and work within a number of distributor models and strategies including grassroots/community media, self-publishing, viral marketing, festivals, trade shows, pod and web casting, and learn about the communication processes used to create distribution networks. ( MUE, MOS, MPP)
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3.00 Credits
Introduces students to print journalism, specifically news writing and reporting. The fundamentals of journalism (e.g., accuracy, objectivity and fairness, interviewing, etc.), basic news writing skills (e.g., AP style), and reporting skills (e.g., database research) are presented. May also examine the development, technologies, professions, and conventions of print journalism. Students will have the opportunity to submit stories related to a campus or local beat to The Pride, the university newspaper. May be repeated for up to nine (9) units of credit, six (6) of which may be applied to the Mass Media major as major electives. (MMP, MOS)
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3.00 Credits
Examines the development, technologies, professions, and conventions of news in regard to film, radio, TV, and the WWW. Explains the processing of information during the creation of broadcast news. Considers various influences on electronic journalism. Compares electronic and print journalism. Students have the opportunity to create media projects applying course concepts, and to submit stories related to a campus or local beat to the university newspaper's web news site. Prerequisite: MASS 315A. (2nd of two-semester sequence) (MMP, MOS)
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3.00 Credits
Illustrates how media power operates in culture through discourse in local and global contexts. Students examine the power dynamics among producers, subjects and audiences in and around mass media: who makes what for whom and how. Readings and discussions will explore power-inflected relations in mass media, along with discovering possibilities in how to reclaim media power. What happens when historical others make work about themselves, their cultures and communities? ( MUE, MOS)
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3.00 Credits
Explores theories and methods used in scholarly and commercial industrial research on media uses, interpretations and effects. Focus on communication structures, contexts and processes that influence the connections between receiving information, constructing meaning and attitudes and individual and social behavior. Students may have the opportunity to create media projects applying course concepts. ( MUE)
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3.00 Credits
Examines how media production participants develop products that fit common formats (e.g., sitcoms, soaps, heavy metal, rap, action films, comedies); how production participants and audiences develop recognition and understandings of genres and their conventions; and how production processes differ for various formats. Students consider the persistence and change of common cultural forms. Students have the opportunity to create media projects applying course concepts. Prerequisite: MASS 302. [COMM 400 may be substituted for this course] (MMP)
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1.00 - 4.00 Credits
Focused study on a specific aspect of mass media production. Students should check the Class Schedule for listing of actual topics. Topics vary by semester. May be repeated for credit as topics change for a total of six (6) units. (MMP)
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