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MKTG 451: Category Management
4.00 Credits
California State University-San Marcos
Both retailers and manufacturers want to ensure that the right product is at the right place at the right price for consumers to purchase. Retailers identify the way consumers group products (e.g., pet food) and create categories (e.g., beverages) around which suppliers and retailers develop joint strategies. Strategic decisions involve partners working collaboratively analyzing data to determine the role and importance of the category, the best placement of products on the shelves, and the promotions to be used. May not be taken for credit by students who have received credit for MKTG 482A or 484A. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisites: BUS 302, and either MGMT 302 or SSM 304 or MGMT 305, and either MKTG 302 or SSM 305 or MKTG 305.
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MKTG 451 - Category Management
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MKTG 481: Selected Topics in Marketing
1.00 Credits
California State University-San Marcos
A survey course of selected topics in marketing in order to supplement available offerings. Students should check the Class Schedule for listing of actual topics. May be repeated for credit as topics change. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisites may vary depending on topic.
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MKTG 481 - Selected Topics in Marketing
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MKTG 482: Selected Topics in Marketing
2.00 Credits
California State University-San Marcos
A survey course of selected topics in marketing designed to supplement available offerings. Students should check the Class Schedule for listing of actual topics. May be repeated for credit as topics change. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisites may vary depending on topic.
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MKTG 482 - Selected Topics in Marketing
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MKTG 483: Selected Topics in Marketing
3.00 Credits
California State University-San Marcos
A survey course of selected topics in marketing in order to supplement available offerings. Students should check the Class Schedule for listing of actual topics. May be repeated for credit as topics change. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisites may vary depending on topic.
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MKTG 483 - Selected Topics in Marketing
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MKTG 484: Selected Topics in Marketing
4.00 Credits
California State University-San Marcos
A survey course of selected topics in marketing designed to supplement available offerings. Students should check the Class Schedule for listing of actual topics. May be repeated for credit as topics change. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisites may vary depending on topic.
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MKTG 484 - Selected Topics in Marketing
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MKTG 485: Selected Topics in Marketing with Lab
4.00 Credits
California State University-San Marcos
A survey course of selected topics in marketing designed to supplement available offerings. Students should check the Class Schedule for listing of actual topics. May be repeated for credit as topics change. Three hours of lecture and two hours of laboratory. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisites may vary depending on topic.
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MKTG 485 - Selected Topics in Marketing with Lab
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MKTG 498: Independent Study in Marketing
1.00 - 4.00 Credits
California State University-San Marcos
Independent study under the direction of a faculty member. The student must prepare a study proposal approved by the appropriate faculty member prior to registration. Enrollment restricted to students who have obtained consent of instructor.
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MKTG 498 - Independent Study in Marketing
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MUSC 120: Introduction to Music
3.00 Credits
California State University-San Marcos
Comparative study of various musical styles and cultures. Emphasis on basic musical materials, how music is constructed and performed, and the social and cultural milieu in which it is created. Includes concert, folk and popular music from Western Europe, America, Indonesia, North India, Japan, and West Africa, among others. Through listening and analysis, students will learn the fundamentals of music and search for relationships between and commonalities among musical cultures.
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MUSC 120 - Introduction to Music
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MUSC 130: Beginning Piano
3.00 Credits
California State University-San Marcos
An introduction to piano performance. Students will learn to read, write, and perform piano music of progressive difficulty. Emphasis on basic music theory, different levels of piano technique, scales, chordbuilding and sight-reading skills. May not be taken by students who have received credit for VPA 380M.
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MUSC 130 - Beginning Piano
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MUSC 140: Beginning Guitar
3.00 Credits
California State University-San Marcos
An introduction to guitar performance. Students will learn to read, write, and perform guitar music of progressive difficulty. Emphasis on basic music theory, different levels of guitar technique, scales, chordbuilding and sight-reading skills. May not be taken by students who have received credit for VPA 380L.
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MUSC 140 - Beginning Guitar
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