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Course Criteria
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1.00 - 4.00 Credits
Independent study under the direction of a faculty member. The student must prepare a study proposal approved by the appropriate faculty member prior to registration. Enrollment restricted to students who have obtained consent of instructor.
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2.00 Credits
Marketing is the process of identifying and satisfying customers' needs for products, services and ideas, and simultaneously creating and delivering a standard of living to society. Examines the components of the marketing process, sources and uses of marketing intelligence, consumer behavior and international marketing. MKTG 302 may not be taken for credit by students who have received credit for SSM 305 or MKTG 305. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status).
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4.00 Credits
Foundation course providing an overview of the role and process of marketing as a system of exchanges within society, the economy, and business organizations. Includes strategic planning, market segmentation, environmental scanning, marketing strategies, marketing mix elements, consumer and business buying behaviors and marketing research. May not be taken for credit by students who have received credit for MKTG 302 or SSM 305. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status).
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4.00 Credits
An overview of service quality with marketing frameworks and strategies used by manufacturing and service firms to compete effectively through service. Includes: gap analysis of service quality, services marketing triangle, marketing mix for services, service blueprinting, consumer behavior, service encounter analysis, services research methods and demand management. May not be taken for credit by students who have received credit for SSM 305. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisite: MKTG 302 or 305.
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4.00 Credits
Marketing communication - including advertising, personal selling and other forms of promotion - is glue that binds organizations with their customers. Course examines the determinants of communication effectiveness and efficiency; the components of marketing communication; and the process of designing, implementing, controlling, and evaluating marketing communication strategies. May not be taken for credit by students who have received credit for SSM 333. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisites: BUS 302, and either MKTG 302 or MKTG 305 or SSM 305.
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4.00 Credits
Examines selected aspects of environmental, social, and psychological influences on customer behavior. In-depth study of alternative methods for acquiring customer information using secondary and primary sources. Emphasizes techniques appropriate for performing customer analyses for different types of organizations. Students apply course material through a required customer analysis project. May not be taken for credit by students who have received credit for SSM 442. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisites: BUS 302 and BUS 304, and either MKTG 302 or MKTG 305 or SSM 305.
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4.00 Credits
A key component of a firm's business-tobusiness marketing effort is the sales force. Focuses on the management of sales forces by examining how to plan, implement and evaluate the sales effort. Key responsibilities of sales managers are examined. These include planning, recruiting, training, motivating and evaluating the sales force. Attention is also given to sales forecasting, territory design and quota setting methods. May not be taken for credit by students who have received credit for SSM 446 or SSM 484C. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisites: BUS 302, and either MKTG 302 or MKTG 305 or SSM 305.
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4.00 Credits
Successful firms realize that exchange of goods and services occurs within a global context. The global context includes the domestic market and is not limited simply to "doing business overseas." Acquaintsstudents with the challenges, constraints, and opportunities presented by the global environment. Emphasis will be placed on the types of marketing strategies that can be used to exploit opportunities and overcome challenges in the global marketplace. Focuses not simply on how to successfully enter markets overseas, but on how strategies in the domestic market can be integrated into a firm's overall global marketing strategy. May not be taken for credit by students who have received credit for SSM 448. Enrollment restricted to students who have completed all lowerdivision pre-business core (major status in Business Administration - i.e. attained business status). Prerequisites: BUS 302, and either MKTG 302 or MKTG 305 or SSM 305.
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4.00 Credits
Database Marketing involves systematic collection, analysis, and application of customer information to build long-term customer relationships. Draws upon database management, statistics, finance, and marketing skills. Discussion focuses on what critical customer information should be collected and how to maintain it in relational databases. Students learn to analyze databases to predict customer behaviors, retention rates, and levels of spending. Students use these databases to make informed choices concerning which customers to target and how to develop long-term relationships with them. May not be taken for credit by students who have received credit for SSM 449 or SSM 485A or HTM 485A. Enrollment restricted to students who have completed all lower-division prebusiness core (major status in Business Administration - i.e. attained business status). Prerequisites: BUS 304, and either HTM 304 or MIS 302 or MIS 304, and either MKTG 302 or MKTG 305 or SSM 305.
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4.00 Credits
Meeting consumers' needs while operating the most efficient supply chain possible is a paradox. Students will examine the role of consumer demand as part of a project to analyze consumer data and participate in collaborative discussions to identify a solution that improves supply chain activities. The objective is to create a plan to get the right product to the right consumer at the right time with the right price to meet consumer needs and create an efficient supply chain process. May not be taken for credit by students who have received credit for MKTG 482A or MKTG 484A. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisites: BUS 302, and either MGMT 302 or SSM 304 or MGMT 305 and either MKTG 302 or SSM 305 or MKTG 305.
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