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Course Criteria
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3.00 Credits
This course provides an understanding of methods, theories and concepts of microeconomic analysis and their application to basic management decisions pertaining to production, marketing, finance, and investment. Emphasis is placed on theoretical and practical rationales underlying economic decisions.
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3.00 Credits
This course focuses on investing as part of a personal financial management plan. The need for setting of personal financial goals, assessment of risk tolerance, portfolio development and the strategies, tactics and techniques involved in managing investment accounts will be discussed. Investment simulations will be utilized.
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3.00 Credits
This course examines marketing as the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines what target markets the organization can best serve, and decides on appropriate products, services, and programs to serve the market.
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3.00 Credits
This course introduces principal concepts of entrepreneurship and small business ownership. Emphasis is placed on personal assessment of entrepreneurial readiness, evaluation of a business idea, the business start-up process, strategic marketing, surviving the early years, and financial management. The course uses lectures, discussion, in class and homework exercises, guest speakers, and case studies as methods of learning. Each student will submit a written project at the end of the course demonstrating original effort and the application of the principal concepts to a new business or an existing business where such concepts address a real business need.
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3.00 Credits
This course examines the relations between businesses within the domestic and international contexts. It introduces and elaborates upon factors responsible for U.S. corporate movement abroad and for foreign trade and investment in the U.S. It examines why and how governments intervene in the economic processes in order to effect administrative policies.
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3.00 Credits
This course examines similarities and differences in management philosophies, practices and issues among diverse management systems and explores socio-cultural, political and economic conditions accounting for such similarities and differences. The course surveys various management systems in the United States, Europe, Japan, selected socialist countries, and selected countries in Africa and Latin America.
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3.00 Credits
An ethical investigation of the context in which American business is conducted, including capitalism and the free market system. This includes an inquiry into the ethical nature and role of business organizations within this broad economic context, as well as an examination of particular ethical issues which arise in the course of this activity.
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3.00 Credits
This course reviews the political and behavioral rationalities of the organization environment and the organization's formalities, mission, strategy, and policy by considering the firm's environment, the available internal and external resources, the assigned responsibilities and the implicit and explicit managerial values.
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3.00 Credits
This course focuses on investing as part of a personal financial management plan. The need for setting of personal financial goals, assessment of risk tolerance, portfolio development and the strategies, tactics and techniques involved in managing investment accounts will be discussed.
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3.00 Credits
Marketing, the business function which links a society's needs and its pattern of organizational response, has become critically important to non-profit organizations seeking to survive and prosper in increasingly competitive environments. Student learn the principles of strategic marketing, including marketing research, segmentation, targeting, and positioning, and learn how to apply these principles in a non-profit organization.
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