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Course Criteria
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3.00 Credits
Students develop techniques to improve or establish themselves as first-line supervisors with direct and influential communications with employees. Students apply management principles in solving problems encountered by first-line supervisors. Students evaluate the influential roles that managers play in addressing issues, challenges, and opportunities facing employees. Students develop guidance for future internal communications, as organizational leaders, in order to build beneficial relationships and engage employees in the fast-changing business and media environment. Prerequisites: MGT*3410 and MGT*3420
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3.00 Credits
This course is intended to be the culmination of your applied management curriculum. As a capstone course, it provides a framework for integrating knowledge from foundational courses taken throughout the applied management curriculum. Students analyze and assess internal operations of a firm and the external, competitive environment of an industry. Students are asked to formulate effective competitive strategies for firms under conditions of uncertainty. Students utilize comprehensive case studies, readings and industry simulations to understand the difficulties and challenges of effectively implementing strategic plans. Students' decision-making skills are challenged as they develop interpersonal skills important for moving their employment situation from a tactical to a strategic environment.
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3.00 Credits
This course is intended to be the culmination of your applied management curriculum. As a capstone course, it provides a framework for integrating knowledge from foundational courses taken throughout the applied management curriculum. Students analyze and assess internal operations of a firm and the external, competitive environment of an industry. Students are asked to formulate effective competitive strategies for firms under conditions of uncertainty. Students utilize comprehensive case studies, readings and industry simulations to understand the difficulties and challenges of effectively implementing strategic plans. Students' decision-making skills are challenged as they develop interpersonal skills important for moving their employment situation from a tactical to a strategic environment.
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4.00 Credits
In this course designed primarily for allied health and pre-pharmacy majors, students are introduced to microbiology by focusing on the interactions of microorganisms and humans. Students examine important features of microbial cell biology, genetics and the immune system to understand pathogenicity mechanisms of infectious agents, the action of antimicrobial therapies and the selection of antibiotic resistance. Students also discuss communicable diseases affecting public health and compare their transmission. The fundamentals learned in the microbiology lab are applied to safely control, isolate and identify microorganisms. Prerequisite: Successful completion of college level biology or zoology.
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3.00 Credits
Students acquire skills and knowledge necessary to achieve success in the sales profession. Students develop knowledge and an understanding of consumer behavior and the fundamentals of persuasive selling. Major emphasis will be given to the need-satisfaction sales approach. Prerequisite: Completion of ENGL 0810 or equivalent placement test score.
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3.00 Credits
Students explore the strategies, techniques and principles behind effective advertising, as well as the history and role of advertising. Topics covered include marketing, planning, and researching in successful advertising. Prerequisite: Completion of BADM 1000 or equivalent preparation.
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3.00 Credits
Students investigate the marketing discipline with emphasis on vocabulary, principles, functional interrelationships, marketing strategies, practices and problems in national and international environments. Prerequisite: Completion of ECON 1010.
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3.00 Credits
Students investigate the marketing discipline, with a focus on business environment, market potential of products and services, consumer target marketing, and advertising and promotion. Students develop a marketing strategy, emphasizing the overall customer experience.
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3.00 Credits
In this general survey course, students explore the major mass media and their roles in modern society. Topics include books, magazines, newspapers, movies, radio, recordings, television, new electronic media, internet, advertising, public relations, and media law, ethics and social responsibility. Students trace the historical development of each medium and analyze its impact upon American culture. Prerequisites: Completion of ENGL 0810 or equivalent placement test score.
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3.00 Credits
A study of the form, structure, and style of writing for the mass media. Topics include the Associated Press Stylebook, copy editing symbols, word usage, concise and precise sentence structure, basic news leads, alternative news leads, and inverted pyramid style. Extensive practice in grammar and punctuation. An excellent course for professionals who want to update or refresh their skills. Prerequisites: Completion of DVST 0520 or ENGL 0520 and ENGL 0700 or ENGL 1001 (or equivalent placement test scores), some keyboarding skills required.
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