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Course Criteria
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1.50 Credits
This course provides an overview of merchandising and sales promotion tools and the planning and execution of sales promotion programs. The use of sales promotion techniques is studied in a wide variety of product/service marketing strategies. Students learn the sophisticated analysis required to determine the effectiveness of sales promotion events against the costs of media advertising. 1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
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1.50 Credits
An overview of the applications and techniques of public relations, this course demonstrates how business communicates and participates in society's public forums and identifies the tools of the public relations specialist, including special services and media sources, how to locate them, what they cost and how they fit into an overall marketing communication plan. Measurement techniques are reviewed and evaluated and special problems in public relations, such as corporate and product crisis management, are carefully studied. 1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
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3.00 Credits
This capstone course is designed to integrate all the skills learned in Marketing Communication program in a practical context. Student teams will compete as mini-agencies with an assignment from a major Chicago area marketer. Briefed in detail by their client, they will develop a marketing plan and a complete, detailed marketing communication plan. Based on secondary research and original research conducted by the teams, the marketing communication plan will include a media plan, a creative program, budget recommendations, and recommendations for the use of public relations, database marketing, promotion, online marketing, event marketing, and so on. Teams will make formal presentations of their plans to client senior management. 3. 000 Credit Hours 3. 000 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
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1.50 Credits
1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
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1.50 Credits
1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
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1.50 Credits
1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
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1.50 Credits
1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
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1.50 Credits
1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
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1.50 Credits
The content, organization, presentation, and functionality of Web sites are critical to attracting and retaining customers or members of an audience. Subtle issues of design and organization can have profound consequences on a site's ability to persuade, communicate, compete, and close a transaction. Principles of effective site design will be used to evaluate existing sites. An authoring tool, e.g., Dreamweaver or FrontPage, will be used to build a Web site. 1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
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3.00 Credits
This course examines the components and structure of the healthcare market in the United States and the many components of the healthcare delivery system, involving diverse audiences and needs. Students will be exposed to the history, function and basic principles of public health, and the conceptual and organizational aspects of the U.S. health care system in both the public health sector and the private health sector. They will examine the relationships among health services organizations, health professionals and payment mechanisms, and the impact of changes, as well as identify the major trends, participants, issues, and challenges involved in financing health care in the United States. 3. 000 Credit Hours 3. 000 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
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