|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
1.50 Credits
Development and formulation of marketing strategy including target marketing, positioning and the marketing mix. The course emphasizes B2B marketing, particularly in the context of high-technology products and services 1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Master of Laws, Law, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
-
1.50 Credits
Implementation of marketing strategy including target marketing, positioning and the marketing mix. The course emphasizes B2B marketing, particularly in the context of high-technology products and services. 1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Master of Laws, Law, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
-
1.50 Credits
An examination of the role of global marketing in the development of an overall business strategy. Topics include the design of international pricing, promotion, distribution and product strategies. These concepts will be applied to the markets of specific countries, particularly emerging markets, taking into account the cultural and economic environments. 1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Master of Laws, Law, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
-
1.50 Credits
1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Business, Graduate, Master of Laws, Law, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
-
1.00 - 20.00 Credits
1. 000 TO 20.000 Credit Hours 1. 000 TO 20.000 Other hours Levels: Graduate Business, Graduate Schedule Types: Independent Study/Research Stuart School of Business College Business Administration Department
-
1.50 - 3.00 Credits
1. 500 TO 3.000 Credit Hours 1. 500 TO 3.000 Lecture hours Levels: Graduate Business, Graduate, Master of Laws, Law Schedule Types: Independent Study/Research Stuart School of Business College
-
1.50 Credits
The most valuable assets that company has are the brands that firm has invested in and developed over time. This is true for large conglomerates as well as small start-up companies. Students will learn the concept of organizing marketing activities and P&L responsibility around the introduction, promotion and optimization of brands and brand portfolios. Students will learn how consumer beliefs and attitudes regarding a brand or business often cannot be easily reproduced. Like people, brands have their own individual personality. This differentiation drives the ability for a brand to grow and expand or it could limit a company's potential if not managed effectively. 1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Law, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
-
1.50 Credits
This will be a course based heavily on the practice of creating insights for advertising strategy through qualitative research and relationship development with the consumer. The end products are well-rounded insightful creative strategies that lead to effective and more dynamic creative. The role of account planning has become an increasingly primary function in the development of excellent marketing communications. Account planning exits for the sole purpose of creating advertising that truly connects with consumers. Account planners are the strategists that represent the voice of the consumer within advertising agencies. They are a critical link between the client objectives, account management and the creative development team 1. 500 Credit Hours 1. 500 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Law, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
-
3.00 Credits
This course teaches students how to develop and evaluate marketing plans. Topics include company business plans; how products/services are designed, created, tested, produced, priced, positioned and distributed; market segmentation and product life cycles; the economic foundations of marketing; and sales and cost-benefit analyses. Marketing models and case studies are employed. 3. 000 Credit Hours 3. 000 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
-
3.00 Credits
This class sharpens strategic skills to enable students to develop successful strategies to target specific segments of the diverse healthcare audiences. Students will learn to segment the healthcare audience into more manageable universes that permit tailoring the message to the audience; to analyze the purchase cycle dynamics as they apply to the healthcare consumer, the healthcare provider and the healthcare dispenser at wholesale and retail; and to develop a working knowledge of the marketing communication tools available and their strengths and weaknesses in effectively reaching the diverse healthcare target audiences. 3. 000 Credit Hours 3. 000 Lecture hours Levels: Graduate Doctoral, Graduate Business, Graduate, Undergraduate Schedule Types: Lecture Stuart School of Business College Business Administration Department
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|