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  • PCM 170: Visual Communication

    3.00 Credits
    Alverno College

    Prereq. CM 112 - This course emphasizes the principles of design as they relate to the visual presentation of information. The student learns to use desktop publishing software and computer systems to design print media layouts. She also learns to apply compositional and technical criteria in photography projects and develops a repertory of skills for critically viewing, selecting, and/or producing visual media.
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  • PCM 200: Public Communication: Principles And Practice

    3.00 Credits
    Alverno College

    Prereq. PCM 101 - In this course, the student learns to apply theoretical frameworks that help her become an effective public communicator. Drawing on the Integrated Communication Seminars, she links prior learning to the discipline of communication, focusing on informative, persuasive, and multipurpose presentations. She uses frameworks that include classical rhetorical principles, discourse analysis, psychological and sociological theories of audience analysis, and mediated message reception to prepare and present her ideas effectively. She collaborates with peers to research, organize, and deliver group presentations.
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  • PCM 230: Influence And General Semantics

    3.00 Credits
    Alverno College

    Prereq. CM 156Q; Integrated Communication Level 3 - The student learns to systematically analyze the relationships between human experiences and human communication. Using the principles of persuasion and general semantics, she addresses the questions of how language affects attitudes and behavior. She sharpens her sensitivity to her own and others' use of language and develops tools for analyzing interpersonal, group, and media communication.
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  • PCM 250: Micro And Mass Media Communication

    3.00 Credits
    Alverno College

    Prereq. PCM 170; PCM 200 or PCM 230 completed or concurrent - Through production and engaging text-based activities, the student builds a solid foundation of multimedia and web software knowledge, design techniques, and problem-solving strategies for creating effective digital media messages. She adapts communication models to guide her projects and learns how audience diversity in mass and micro media contexts, media history, ethical-legal issues, and technical systems influence message design and user/audience interaction.
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  • PCM 300: Advancedwriting: Professional Applications

    3.00 Credits
    Alverno College

    Prereq. PCM 170; PCM 200 or PCM 230 - Building on communication theory and demonstrated effective writing strategies, the student expands her ability to write in various areas of professional writing, including creative, news, media, technical, and public relations. She learns and applies guidelines for publications. In addition to developing a refined awareness of and sensitivity to various audiences and purposes, she begins to create her own professional writing portfolio.
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  • PCM 320: Advanced Media Studies And Multimedia Presentation

    3.00 Credits
    Alverno College

    Prereq. PCM 170; PCM 200 or PCM 230 completed or concurrent - Through performance, production, and engaging text-based activities, the student develops and refines her creative and critical media communication skills. She builds a solid foundation of media and technology knowledge, multimedia design techniques, and problem-solving strategies for producing effective digital media messages in diverse formats, including photography-based digital slide shows, web publishing, and digital video. She also studies media history, theory, and ethics as part of a research project, and she learns how to achieve a sophisticated level of presentation work.
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  • PCM 400: Communication Theory And Research

    3.00 Credits
    Alverno College

    Prereq. PCM 300; PCM 250 or PCM 320 - This upper-level course emphasizes deeper understandings of major theoretical perspectives and research methods in the communication discipline and profession. The student examines how communication theory and research inform professional practice and how professional practice informs communication theory. She employs a systematic approach to prepare an extensive proposal for problem-based communication research. Her work supports and prepares her for such contexts as graduate school and grant writing.
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  • PCM 411: Professional Seminar

    1.00 Credits
    Alverno College

    Prereq. For AED supports, AED/CLD/MGT 488 - The student learns and applies the most effective process and strategies for a holistic approach to successfully launching her career. Relating knowledge gained through selfassessment (identifying/clarifying skills, values, interests, goals, etc.) and career research (Alverno Career Lab, Internet, professional networks, etc.), she dynamically engages in decision making and life work planning. The student conducts information interviews, writes a résumé, and is videotapedinterviewing. These skills facilitate entrée into her first position upon graduation as well as subsequent transitions as her career progresses.
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  • PCM 421: Newswriting

    3.00 Credits
    Alverno College

    - See CLD 421.
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