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BUS 3250: Organizational Development And Behavior
3.00 Credits
Castleton State College (7.1.2023 merged into Vermont State University)
Field and organization of personnel function; selecting and training employees; wages and wage administration; problems of morale; human relations in supervision. Prerequisite: BUS 2020 or consent of instructor. Fall.
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BUS 3260: Investments And Portfolio Management
3.00 Credits
Castleton State College (7.1.2023 merged into Vermont State University)
A study of investments in stocks, bonds, governments, warrants, options, futures and collectibles. An objective of the course is to provide hands-on investing experience through student portfolio management. Prerequisite: ACC 2101 & BUS 3230. Periodically.
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BUS 3270: Fundamentals of Direct And Internet Marketing
3.00 Credits
Castleton State College (7.1.2023 merged into Vermont State University)
This course is an in-depth examination of the principles, concepts, strategies and applications of the Internet and direct marketing including web based, mail order, and direct response advertising. Measurability, creative strategy, lists, databases and the integration of direct marketing programs into the total marketing efforts and organizational goals will be discussed. Prerequisite: BUS 2230. Periodically.
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BUS 3270 - Fundamentals of Direct And Internet Marketing
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BUS 3272: Applied Direct And Internet Marketing
3.00 Credits
Castleton State College (7.1.2023 merged into Vermont State University)
Students will have the opportunity to apply direct marketing and Internet concepts through real world marketing projects. Marketing research, target market selection, marketing strategy development, creative execution, budgeting and return-on-investment analysis will be performed. Prerequisite: BUS 3270. Periodically.
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BUS 3290: Sports Marketing
3.00 Credits
Castleton State College (7.1.2023 merged into Vermont State University)
The course examines the marketing of sports activities, organizations, and paraphernalia. Topics covered include careers in sports marketing, product concepts, promotion, broadcast rights, and sponsorship programs. This course is recommended for anyone interested in pursuing a career in marketing, sports information or sports administration. Prerequisite: BUS 2230. Periodically.
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BUS 3320: Applied Principles of Finance
3.00 Credits
Castleton State College (7.1.2023 merged into Vermont State University)
Financial principles introduced in BUS 3320 are applied to business problems and situations. Use of decision-making as it applies to structuring the organization, working capital analysis, financial analysis, capital acquisition and other appropriate topics. Case method is used wherein student is the financial manager. Prerequisite: BUS 3230. Periodically.
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BUS 3810: Internship
1.00 - 12.00 Credits
Castleton State College (7.1.2023 merged into Vermont State University)
Open to Juniors only. Signed contract required at time of registration.
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BUS 3900: Independent Study
1.00 - 3.00 Credits
Castleton State College (7.1.2023 merged into Vermont State University)
Hours by arrangement. Prerequisite: Consent of department chair. Signed contract required at time of registration.
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BUS 3910: Independent Foreign Study
3.00 Credits
Castleton State College (7.1.2023 merged into Vermont State University)
Registration by permission of department chair only. Signed contract required at time of registration. Credits to be arranged.
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BUS 4030: Marketing Research
3.00 Credits
Castleton State College (7.1.2023 merged into Vermont State University)
An overview of the process of assembling information to make better marketing decisions. Topics include measurement principles, research designs, sampling techniques, data collection and analysis. Prerequisite: BUS 2230 and MAT 2022. Fall.
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