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Course Criteria
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3.00 Credits
Aimed at the non-graphic artist, this course is an introduction to the creation of printed materials using desktop publishing techniques. Topics include use of paper, color, type, illustrations, photos, and the basic principles of good design to create printed materials. Also covered are print buying and printing costs factors. Students will achieve an introductory knowledge of a popular page layout software. Prerequisite: BUS 1270 or an introductory computer skills course. Materials charge $20. Periodically.
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3.00 Credits
An introductory course to provide a knowledge and awareness of the scope and terminology of the American legal system as it pertains to business organizations. Topics emphasized may include criminal law, tort law, forms of doing business, law of contracts, sales, real and personal property law, negotiable instruments, Uniform Commercial Code, and agency relationships.
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3.00 Credits
A continuation of Business Law I. Topics relating to business organizations not covered in Business Law I will be discussed. Prerequisite: BUS 3131. Periodically.
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3.00 Credits
Essentials of starting and managing a small business, franchising, raising money, location analysis, setting up and understanding accounting records, alternate legal structures, attracting and keeping customers and employees, keeping within laws and regulations, and establishing buying policies. Prerequisite: BUS 3230. Periodically.
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3.00 Credits
Analyzing problems common to an ongoing small business: advertising and promotion strategy, cash flow analysis, expansion or contraction of product mix, ratio analysis, layout strategy, and inventory analysis and control. Students will provide management counseling to small local business firms in conjunction with the Small Business Administration. Open to Junior and Senior Business majors or consent of instructor. Prerequisite: BUS 3141. Periodically.
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3.00 Credits
This course provides the basis for understanding the exciting world of retail management. Topics include retail strategy, store location, buying merchandise, assortment planning, inventory management, retail selling, customer service and store layout. Emphasis is placed on the application of theory to real world management problems. Prerequisite: Completion of, or concurrent enrollment in, BUS 3230. Periodically.
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3.00 Credits
A comprehensive look at the promotional process including media analysis and selection, dealing with the creative functions and production processes, measuring promotional effectiveness, and developing a comprehensive advertising strategy. Central to the course is the development of an advertising plan and campaign. Prerequisite: BUS 2230. Spring.
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3.00 Credits
This course covers the principles of how business enterprises refinance; general methods and basic tools of financial management and control, utilization, disposition of funds. Prerequisite: ACC 2101 and ACC 2102. Every semester.
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3.00 Credits
The course perspective is that of the manager whose business is global and now must work with institutions, trade and exchange policies that reflect social systems of nation-states. The course will introduce the most important activities in international business. Prerequisite: ECO 2040, ECO 2050. Periodically.
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3.00 Credits
This course will introduce the students to the opportunities and barriers that come into play for firms that develop global marketing strategies. Students will read and discuss how firms of all sizes may adapt their marketing practices to account for global consumer preferences, trade practices, and government policies in a post 9/11 world of terrorism worries, and vague and shifting alliances. We will learn about the various cultures of the world, while we explore how they impact business and life in general. Many actual cases of successful, and unsuccessful, global marketing efforts will be considered. Prerequisite: BUS 2230. Periodically.
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