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MGT 2750: Launch Your Business
3.00 Credits
Salt Lake Community College
This course teaches students to identify and validate a business opportunity?mitigating costly errors, then build a solid 'go-to-market'?strategy to successfully launch the business.? It uses a proven?iterative?process that drives opportunity and strategy based on real customer feedback, which validates the product or service and the business model,?creating a quick path to revenue. Semester(s) Taught: All
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MGT 2950: Business Leaders Forum
1.00 Credits
Salt Lake Community College
The Business Leaders Forum presents an interactive forum where students will be introduced to community business leaders and entrepreneurs. Industry leaders can include Directors, CEO, Controller, HR Managers etc. Each week new Business Leaders will share their experience and expertise in a lecture style forum. Topics studied will vary from semester to semester. Semester: All
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MKTG 1010: Customer Service (HR)
2.00 Credits
Salt Lake Community College
This course covers the basic service skills in business for both internal and external customers. It also discusses conflict management, stress, professionalism, time management, and telephone usage. Course may be taught with a Service-Learning component. Semester: All
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MKTG 1030: Introduction To Marketing
3.00 Credits
Salt Lake Community College
This course teaches foundational marketing concepts that reflect industry practices. It explores balancing consumer and brand insights to communicate messaging that resonates with customers while highlighting a brand's competitive advantage. Students will demonstrate their understanding through a variety of methods including case studies, group work, Community-Engaged Learning, and active participation. Semester: All
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MKTG 1050: Consumerism
3.00 Credits
Salt Lake Community College
This course explores marketing from the consumers' perspective. Students will learn to critically evaluate messages communicated through marketing media and determine the impact on individual behavior and society as a whole. Semester: All
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MKTG 1070: Advertising & Promotions
3.00 Credits
Salt Lake Community College
Concentration on the promotional mix of advertising, publicity, personal selling and sales promotion. Creativity, planning, and budgeting skills are established through development of a promotional campaign. Semester: Fall
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MKTG 1300: Business Presentations
2.00 Credits
Salt Lake Community College
This course explores visual and oral communication methods and focuses on professional presentation skills, their application to the field of business, and provides practice on a variety of presentations methods. Semester(s) Taught: Fall
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MKTG 1480: Sales
3.00 Credits
Salt Lake Community College
Concentration on the various sales techniques with emphasis on pre-approach, needs, benefits, objections and closing. Experience in basic techniques through participation in a series of simulated sales calls. Emphasis is on assisting students as they develop their personal philosophy of sales. Recommended Pre-Requisite(s): MKTG 1030 Semester(s): Spring
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MKTG 1900: Special Projects/ DECA
2.00 Credits
Salt Lake Community College
This class provides students the opportunity to apply business techniques and strategies in various hands-on projects and activities. Collegiate DECA is an international professional organization which has four basic objectives: vocational understanding, social intelligence, civic consciousness, and leadership development. Semester(s) Taught: Fall and Spring
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MKTG 1910: Event Marketing
3.00 Credits
Salt Lake Community College
Event Marketing is a project-oriented class that produces a marketing event for an organization, company, or industry. This student-focused project concentrates on creating, planning, implementing, and evaluating the marketing activity. Recommended Pre-Requisite(s): MKTG 1030, MKTG 1010 Recommended Co-Requisite(s): MKTG 1070 Semester(s) Taught: Fall
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