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Course Criteria
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3.00 Credits
Examines influential texts (e.g., YouTube, TV, Film, Advertisements, Music, Gaming) that students consume daily. Focuses on ways these discourses create identity and collective understanding. Explores message forms and their implications for critical thinking and consumption. (Spring) [Graded (Standard Letter)] Registration Restriction(s): MA in Professional Communication majors only
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3.00 Credits
Students will explore an image?s narrative on multiple levels (ironic, indexical, and symbolic meaning) and understand how our image comprehension and construction are inextricably linked to the visual languages of advertising and photojournalism. Using eye-tracking and VR technology, students will also learn how to measure attention to entire visual messages and intra-stimulus attention allocation to specific messages. (Fall - Even Years) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
Communication and Digital Culture interrogates the so-called ?digital age? by paying analytical attention to the intersection of technology, culture, economics, and politics. We will trace both the social and technological history that has led to the current moment, from the beginning of the idea of ?the digital? to contemporary cultural practices surrounding social media. We will seek to define ?digital? and ?culture? individually and in combination. Our time will be spent critiquing various cultural texts, audiences, institutions, and technical systems as well as learning how to engage in the production of digital texts as practitioners. Course readings draw from a broad range of literature situated within media studies, philosophy of technology, visual communication, and critical-cultural studies. (Spring - Odd Years) [Graded (Standard Letter)] Registration Restriction(s): Master?s degree-seeking students only
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3.00 Credits
Discusses advanced issues in advertising and public relations and how practitioners respond to and manage issues and events, with emphasis on recent research and theoretical developments, case studies, and experimental approaches. (Fall - Odd Years) [Graded (Standard Letter)] Prerequisite(s): Admission to program or Graduate Director permission Registration Restriction(s): MA in Professional Communication majors only
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3.00 Credits
This course focuses on surveys, polls, and sampling procedures to generate information about targeted audiences and publics. Applications of select research methodologies such as ethnographic and demographic research and other methods will be used to describe mass audiences. (As Needed) [Graded (Standard Letter)] Registration Restriction(s): MA in Professional Communication majors only
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3.00 Credits
Examines the strategic use of major social media platforms. Topics include blogging, search engine optimization, content creation, story telling, corporate messaging, and uses and development of visual content. Students will complete an integrated social media plan with objectives, strategies, and tactics with key performance indicators and measurement. (Spring) [Graded (Standard Letter)] Prerequisite(s): Admission to program or Graduate Director permission Registration Restriction(s): MA in Professional Communication majors only
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3.00 Credits
Current issues in communication discussing contemporary communication topics varying by semester. Repeatable with different topics up to 18 credits toward the master?s degree. Check with department for upcoming topics. (As Needed) [Graded (Standard Letter)] Repeatable for Add?l Credit? Yes - Total Credits: 18 Registration Restriction(s): MA in Professional Communication majors only
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3.00 Credits
The project is individually arranged and negotiated with a faculty advisor to provide students an opportunity to gain experience in a communication field. This project is distinct from a capstone project. (Fall, Spring, Summer) [Pass/Fail] Repeatable for Add?l Credit? Yes - Number of Times: 1 - Total Credits: 6 Registration Restriction(s): MA in Professional Communication majors only
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3.00 Credits
The internship is individually arranged to provide students with an opportunity to gain professional experience in a communication field while working under and with practicing professionals. This internship is distinct from a possible capstone internship. (As Needed) [Pass/Fail] Repeatable for Add?l Credit? Yes - Total Credits: 3 Registration Restriction(s): MA in Professional Communication majors only
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3.00 Credits
A capstone experience demonstrating the ability to complete a professional thesis in consultation with a graduate committee. Students conceive, research, and produce a thesis in a relevant area of communication. (Fall, Spring, Summer) [Graduate Thesis/Capstone Pass/Fail] Registration Restriction(s): MA in Professional Communication majors only
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