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Course Criteria
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3.00 Credits
The course emphasizes research appropriate for understanding, data gathering and analysis in various communication settings. An emphasis is placed on message analysis, interviewing, surveys, focus groups, content analysis, social marketing methods, and experimental design. (Fall, Spring, Summer) [Graded (Standard Letter)] Prerequisite(s): COMM 3100 - Prerequisite Min. Grade: C- Registration Restriction(s): None
Prerequisite:
COMM 3100 O COMM 4350 O COMM 4050
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3.00 Credits
This course focuses on how to use and process user-generated content (UGC), organization of social media posts, and big data information to make analyses, recommendations, optimizations, and predictions for brand constructions on social media. By using case studies, usability tests, eye-tracking technology, and social media plan projects, students will also learn practical steps and response strategies for social media-based branding and crisis management. (Spring, Summer) [Graded (Standard Letter)] Prerequisite(s): COMM 1030 and COMM 2030 and COMM 3030 - Prerequisite Min. Grade: D- Prerequisite Can Be Concurrent? Yes (COMM 3030) Registration Restriction(s): None
Prerequisite:
COMM 1030 A COMM 2030 A COMM 3030
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3.00 Credits
Psychology in advertising has long been used as an effective means to attract people to buy wanted and sometimes unwanted products and services, donate to charity, vote for political candidates, and change people?s health-related lifestyles for better or worse. This course will offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss these findings in the context of recent developments in the fields of social and consumer psychology. Through readings, discussions, presentations, and projects, this course will introduce students to theories, concepts, and research concerning the psychology of advertising. (Fall, Spring) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
This course focuses on practical types of writing used in business and industry. Using principles of analyzing and planning to meet the reader?s informational needs, students produce proposals, instructions, and the various types of informative and persuasive reports used in organizations. (Fall, Spring, Summer) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
An overview of legal and ethical considerations for media practitioners. Study areas include but are not limited to libel, privacy, broadcast regulations, advertising regulation, online and social media implications, and First Amendment law. (Fall) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
Practical preparation in audience analysis, advertising goals and budgets, creating an effective media plan, and strategic media buying. (Spring) [Graded (Standard Letter)] Prerequisite(s): COMM 3080 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
COMM 3080
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3.00 Credits
This course involves the skills and knowledge necessary to write, produce, and distribute multimedia projects that combine audio, video, images, and text in interactive formats. Collaborative, project-focused assignments emphasize visual storytelling concepts applicable to professional contexts. (Spring) [Graded (Standard Letter)] Prerequisite(s): COMM 1130 or COMM 1610 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
COMM 1130 O COMM 1610
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3.00 Credits
Designed to familiarize students with the many factors that contribute to interpersonal conflicts and the communication skills for productive conflict management or resolution. (Fall) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
The course emphasizes how persuasive communication occurs in stages of a political campaign with a focus on political ads, debates, media use and coverage, political humor, and the integration of new technology. (Fall) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
The course analyzes messages occurring within the health care industry including: patient-provider interaction, health narratives, avenues for social support, public health campaigns, technology?s role in health, and media portrayals. (Spring) [Graded (Standard Letter)] Registration Restriction(s): None
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