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Course Criteria
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0.50 - 3.00 Credits
Description unavailable. (As Needed) [Graded (Standard Letter)] Repeatable? Yes - Total Credits: 3 Registration Restriction(s): None
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3.00 Credits
This course focuses on how to strategically use each platform to engage, inspire, and inform. Students will learn to write for each platform, segment, target, develop message tactics, write SM plans, work with clients and measure effectiveness. Each student will develop and promote an SM communication project such as a blog and complete the class with a portfolio of social media work. (Spring) [Graded (Standard Letter)] Prerequisite(s): COMM 1030 and COMM 2030 - Prerequisite Min. Grade: D- Prerequisite Can Be Concurrent? Yes (COMM 2030) Registration Restriction(s): None
Prerequisite:
COMM 1030 A COMM 2030
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3.00 Credits
This course develops advertising and layout skills applicable to digital/web design, usability, and hard copy. Visual design principles as well as copywriting techniques applicable to various advertising media will be studied. Practical experience will include website development for both web and mobile apps, copy layout, and preparing ads for publication. (Fall) [Graded (Standard Letter)] Prerequisite(s): COMM 1450 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
COMM 1450 O COMM 2300
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3.00 Credits
Photography for print and online media. Multi-media news, advertising, public relations, feature, sports, lifestyle, photo story, and documentary applications. (Fall, Spring) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
Theoretical approaches to the study of human interaction, media effects and strategic communication. The course emphasizes the way theories can be used in message design, dissemination, and analysis. (Fall, Spring, Summer) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
The course teaches students how to use and evaluate persuasive strategies for attitude and behavior change. (Fall, Spring, Summer) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
Writing for social media, broadcast, video and audio production, print, and online outlets. (Spring) [Graded (Standard Letter)] Prerequisite(s): COMM 1130 or COMM 1610 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
COMM 1130 O COMM 1610
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3.00 Credits
The course teaches students patterns of nonverbal communication cues and how to interpret them including body movement, physical appearance, space and territoriality, vocal qualities, eye behavior and touch. (Fall, Spring, Summer) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
3 Credit(s) This course analyzes specific case studies of how professionals addressed public situations. Students analyze and write case studies based on projected problems or opportunities. (Spring) [Graded (Standard Letter)] Prerequisite(s): COMM 1450 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
COMM 1450 O COMM 2300
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3.00 Credits
A practical approach to the study of management in the broadcast/multimedia/social media setting. Emphasis will include programming and management techniques, content creation and management, discoverable context, target audiences, and marketing. (Fall) [Graded (Standard Letter)] Registration Restriction(s): None
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