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Course Criteria
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3.00 Credits
This course introduces students to the exciting world of sports communication by exploring the role and function of communication in contemporary sports. It provides an overview of the types of communication common in sports (interpersonal, print media, electronic/visual media, online/social media, advertising, and public relations). It also explores the history and growth of the field; sociological, legal, and ethical issues affecting sports communication; and sports communication careers. (Fall) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
The study of the power and responsibility of media in all aspects of society. A brief history of media builds understanding of the impact of mass and social media and the importance of media literacy in society. (Fall, Summer) [Graded (Standard Letter)] Registration Restriction(s): None General Education Category: Social & Behavioral Sciences
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3.00 Credits
This course introduces the concepts of creating and managing a social media brand strategy. Students will learn how to manage a brand across multiple platforms, as well as learn the benefits of listening and aligning brand objectives with organizational goals. Students will learn how the change of control of the brand is shifting from the company to include the consumer. Students will learn the importance of brand advocates and identify strategic influencers. We will analyze current organizational branding effectiveness. (Fall, Spring, Summer) [Graded (Standard Letter)] Prerequisite(s): COMM 1030 - Prerequisite Min. Grade: D- Prerequisite Can Be Concurrent? Yes (COMM 1030) Registration Restriction(s): None
Prerequisite:
COMM 1030
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3.00 Credits
The course emphasizes interpersonal communication patterns and situations designed to aid the student in improving social relationships, increasing self-awareness and in using appropriate communication to achieve personal goals. (Fall, Spring, Summer) [Graded (Standard Letter)] Registration Restriction(s): None General Education Category: Humanities
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3.00 Credits
A functional approach to effective performance with emphasis on how a person works in teams, develops decision-making skills, and learns the roles and values of becoming an effective leader. (Spring) [Graded (Standard Letter)] Registration Restriction(s): Intensive English Program majors may not enroll
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3.00 Credits
A study of the ways people communicate within and between cultures, including a consideration of cultural contexts and the relationship between culture and communication. (Spring, Summer) [Graded (Standard Letter)] Registration Restriction(s): None General Education Category: Social & Behavioral Sciences
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3.00 Credits
Video production basics, including camera operation, editing, lighting, performance, and general studio and field operations that can be applied to professional industry, social media, and consumer contexts. Class involves both studio and on-location production techniques. (Fall, Spring) [Graded (Standard Letter)] Registration Restriction(s): Intensive English Program majors may not enroll
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3.00 Credits
This course is designed to help students develop their own unique writing style and to strengthen their analytical skills for writing across all areas of sports media including print, radio, television, or the Internet. Students will be expected to perform many of the duties of professional journalists to complete their assignments. (Spring) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
Sports Broadcasting will be a detailed study in all aspects of the industry to provide an overall understanding and appreciation of the art of sports broadcasting. Students will be introduced to a wide array of techniques and philosophies for sports broadcasting - from fundamentals and essentials to advanced learning methods. (Spring) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
The course emphasizes refining writing skills by planning and designing the various types of documents; social media and branding proposals, press releases, feature stories, advertising and promotional copy. (Fall, Spring) [Graded (Standard Letter)] Prerequisite(s): (COMM 1130 or COMM 1610) and COMM 1450 - Prerequisite Min. Grade: D- Registration Restriction(s): None
Prerequisite:
( COMM 1130 O COMM 1610 ) ( A COMM 1450 O COMM 2300 )
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