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Course Criteria
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3.00 Credits
Covers the analysis of competitors, consumer, and business markets, and other aspects of the environment, and the development and implementation of appropriate product, pricing, distribution, and promotional strategies. The material covers profit and nonprofit organizations, and services as well as products. Buyer and competitive behavior, market segmentation, targeting, positioning, and market research, particularly as related to strategic decision making, is emphasized. (As Needed) [Graded (Standard Letter)] Registration Restriction(s): Arts Administration or MBA majors only
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3.00 Credits
This course focuses on reinforcing, extending, and applying marketing concepts, principles, and techniques through readings, case studies, and secondary research. (Fall - 1st Session, Spring - 1st Session, Summer - 2nd Session) [Graded (Standard Letter)] Prerequisite(s): MGMT 6100 or advisor permission - Prerequisite Min. Grade: C Registration Restriction(s): MBA majors only
Prerequisite:
MGMT 6100
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3.00 Credits
This course provides an overview of the analytics methods used most commonly in current marketing decision making. Students are introduced to common marketing models and the advanced analytics tools available to address the increasingly complex problems facing today?s marketers. This course will augment the traditional, well-established marketing research methodology with the most up-to-date research methods used in industry today. (Fall - 1st Session, Spring - 2nd Session) [Graded (Standard Letter)] Prerequisite(s): ANLY 6100 or MKTG 6200 - Prerequisite Min. Grade: C Registration Restriction(s): MBA or MSBA majors only
Prerequisite:
ANLY 6100 O MKTG 6200
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1.00 - 12.00 Credits
Description unavailable. (As Needed) [Pass/Fail] Repeatable for Add?l Credit? Yes - Total Credits: 12 Registration Restriction(s): None
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3.00 Credits
Explores key marketing strategies related to communicating value regarding products and services through cases, readings and research. Topics include: promotion campaign management, traditional and digital advertising, sales promotion, direct marketing, and public relations. (Fall - 2nd Session, Summer - 1st Session) [Graded (Standard Letter)] Prerequisite(s): MKTG 6200 - Prerequisite Min. Grade: C Registration Restriction(s): Admission into the MBA program
Prerequisite:
MKTG 6200
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1.00 - 2.00 Credits
Students will complete a professional development workshop and compile a notebook of materials that includes handouts and a summary/critique of each session. One (1) credit per 12 hours of workshops attended. (Fall, Spring, Summer) [Graded (Standard Letter)] Repeatable for Add?l Credit? Yes - Total Credits: 3 Registration Restriction(s): Master of Music Education majors only
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3.00 Credits
An introduction to professional academic writing and music education research. Students will be exposed to a variety of research approaches and professional journals specific to the field of music education. Students will work towards planning and completing their literature review for their graduate capstone requirement. (Spring [As Needed]) [Graded (Standard Letter)] Registration Restriction(s): Master of Music Education majors only
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2.00 Credits
A graduate course in music theory, students will review music theory concepts and examine pedagogical approaches to teaching high school AP theory courses. (As Needed) [Graded (Standard Letter)] Registration Restriction(s): Master of Music Education students only
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2.00 Credits
In this course students will increase their fluency in the history of Western music by learning how to write and speak about the subject proficiently, knowledgeably, and persuasively. Required for Master of Music Education students. (Summer - Odd Years) [Graded (Standard Letter)] Registration Restriction(s): None
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3.00 Credits
The philosophical, political, and practical bases of music curriculum design. Students will learn to integrate curriculum, theory, and practice by applying their studies in this course to practical curriculum development projects for their individual teaching situations. (Summer - Even Years) [Graded (Standard Letter)] Registration Restriction(s): None
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