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Course Criteria
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3.00 Credits
Various topics inMarketing are considered. They will vary depending upon recent developments in the field and upon the research interests of the instructor. The topics to be included are announced at the time of the course offering.
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3.00 Credits
A study of the buying habits and preferences of consumers, models for explaining and predicting consumer and marketing behavior and consumer movements and attitudes with implications for marketing management policies and the business economy. (Prerequisite:MKT 2323)
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3.00 Credits
An overview of business marketing including: derived demand, vendor analysis, the multiple buying unit, value analysis, competitive bidding, industrial design, key accounts, and trade shows. (Prerequisites:MKT 2323)
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3.00 Credits
A study of the promotional mix: advertising, sales promotion, personal selling, and public relations. Ethics and truth in advertising will be emphasized. (Prerequisite:MKT 2323)
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3.00 Credits
A study of the process of designing, collecting, organizing, interpreting, and presenting data related to the planning and executing of the conception, pricing, promotion, and distribution of ideas, goods, and services. (Prerequisites: MKT 2323, BUS 2363)
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3.00 Credits
This course builds upon material in Principles ofMarketing but is more applied in nature and covers the four P's in greater depth. A study of the process of analyzing marketing opportunities. (Prerequisite:MKT 2323)
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3.00 Credits
A developmental study of decimals, fractions, ratios and proportions, percents, signed numbers, polynomial operations and equations. Placement is determined by evaluation of ACT andMath Placement Exam scores. This course does not fulfill the requirement forMath in the core curriculum.
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3.00 Credits
A fundamental study of real numbers, variable expressions, solving equations and inequalities, polynomials, factoring and algebraic fractions. Placement is determined by evaluation of ACT andMath Placement Exam scores or successful completion ofMTH 0013. This course does not fulfill the requirement forMath in the core curriculum.
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3.00 Credits
A study of the real number system, exponents and polynomials, equations, equation of lines, graphing and quadratic equations. This course does not fulfill theMath requirement in the core curriculum. (Prerequisite: Successful completion ofMTH 0023 or placement determined by one year of high school algebra and placement determined by evaluation of ACT andMath Placement Exam scores.)
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3.00 Credits
The study of modern concepts including elementary logic, set notation, number systems, systems of linear equations, quadratic equations, functions, graphing, inequalities, progressions and elements of probability. (Prerequisite: Successful completion ofMTH 0023 or placement determined by evaluation of ACT andMath Placement Exam scores.)
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