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MKT 3000/4000: Special Topics
3.00 Credits
Nelson University (formerly formerly Southwestern Assemblies of God University (SAGU))
Various topics inMarketing are considered. They will vary depending upon recent developments in the field and upon the research interests of the instructor. The topics to be included are announced at the time of the course offering.
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MKT 3000/4000 - Special Topics
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MKT 3223: Consumer Behavior
3.00 Credits
Nelson University (formerly formerly Southwestern Assemblies of God University (SAGU))
A study of the buying habits and preferences of consumers, models for explaining and predicting consumer and marketing behavior and consumer movements and attitudes with implications for marketing management policies and the business economy. (Prerequisite:MKT 2323)
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MKT 3223 - Consumer Behavior
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MKT 3233: Business Marketing
3.00 Credits
Nelson University (formerly formerly Southwestern Assemblies of God University (SAGU))
An overview of business marketing including: derived demand, vendor analysis, the multiple buying unit, value analysis, competitive bidding, industrial design, key accounts, and trade shows. (Prerequisites:MKT 2323)
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MKT 3233 - Business Marketing
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MKT 4223: Advertising and Promotion
3.00 Credits
Nelson University (formerly formerly Southwestern Assemblies of God University (SAGU))
A study of the promotional mix: advertising, sales promotion, personal selling, and public relations. Ethics and truth in advertising will be emphasized. (Prerequisite:MKT 2323)
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MKT 4223 - Advertising and Promotion
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MKT 4233: Marketing Research
3.00 Credits
Nelson University (formerly formerly Southwestern Assemblies of God University (SAGU))
A study of the process of designing, collecting, organizing, interpreting, and presenting data related to the planning and executing of the conception, pricing, promotion, and distribution of ideas, goods, and services. (Prerequisites: MKT 2323, BUS 2363)
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MKT 4233 - Marketing Research
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MKT 4243: MarketingManagement
3.00 Credits
Nelson University (formerly formerly Southwestern Assemblies of God University (SAGU))
This course builds upon material in Principles ofMarketing but is more applied in nature and covers the four P's in greater depth. A study of the process of analyzing marketing opportunities. (Prerequisite:MKT 2323)
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MKT 4243 - MarketingManagement
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MTH 0013: DevelopmentalMathematics
3.00 Credits
Nelson University (formerly formerly Southwestern Assemblies of God University (SAGU))
A developmental study of decimals, fractions, ratios and proportions, percents, signed numbers, polynomial operations and equations. Placement is determined by evaluation of ACT andMath Placement Exam scores. This course does not fulfill the requirement forMath in the core curriculum.
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MTH 0013 - DevelopmentalMathematics
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MTH 0023: Beginning Algebra
3.00 Credits
Nelson University (formerly formerly Southwestern Assemblies of God University (SAGU))
A fundamental study of real numbers, variable expressions, solving equations and inequalities, polynomials, factoring and algebraic fractions. Placement is determined by evaluation of ACT andMath Placement Exam scores or successful completion ofMTH 0013. This course does not fulfill the requirement forMath in the core curriculum.
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MTH 0023 - Beginning Algebra
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MTH 0033: Intermediate Algebra
3.00 Credits
Nelson University (formerly formerly Southwestern Assemblies of God University (SAGU))
A study of the real number system, exponents and polynomials, equations, equation of lines, graphing and quadratic equations. This course does not fulfill theMath requirement in the core curriculum. (Prerequisite: Successful completion ofMTH 0023 or placement determined by one year of high school algebra and placement determined by evaluation of ACT andMath Placement Exam scores.)
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MTH 0033 - Intermediate Algebra
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MTH 1113: CollegeMathematics
3.00 Credits
Nelson University (formerly formerly Southwestern Assemblies of God University (SAGU))
The study of modern concepts including elementary logic, set notation, number systems, systems of linear equations, quadratic equations, functions, graphing, inequalities, progressions and elements of probability. (Prerequisite: Successful completion ofMTH 0023 or placement determined by evaluation of ACT andMath Placement Exam scores.)
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MTH 1113 - CollegeMathematics
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