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Course Criteria
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3.00 Credits
This course focuses on the growth and nature of electronic commerce in marketing. It examines the ways in which e-commerce links companies with customers, suppliers, and others for the presentation, development, and delivery of products and services. Methods for developing and defining relations with customers, the role of electronic communication with customers, and the technology of e-commerce are explored. Class 3. Prerequisite: BMKT 2503. (Spring, Odd years)
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3.00 Credits
Examination of approaches and methods of research employed by marketing managers to solve marketing problems; emphasis on survey methodology and applications of statistical methods. Class 3. Prerequisites: BMKT 2503 and BUSI 3423. (Spring, Even years)
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3.00 Credits
The development and selection of appropriate strategies for the most effective management of the firm's resources. Includes long-term planning through computer applications of market analysis, forecasting, and model building problems using electronic spreadsheets. Class 3. Prerequisite: BMKT 2503. (Fall, Even years)
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3.00 Credits
The student receives career preparation by observing, planning, directing, and evaluating applied marketing through a supervised work experience; review and discussions of current marketing literature and recent developments in the area of marketing. Class 3. Prerequisites: BMKT 2503 and Consent of Instructor. (On Demand)
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1.00 - 4.00 Credits
A one-to-four credit hour course to be utilized for seminars, special lectures in topics not offered in the catalog, and as a mechanism for developing new courses. Subjects offered under this number may include any area in the field of marketing. This course may be taken more than one time when the topics are different. Class 1-4. Prerequisites: BMKT 2503 and Consent of Instructor.
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3.00 Credits
A study of the principles of business law covering the fields of contracts, agencies, personal property, sales, negotiable instruments, partnerships, and corporations. Class 3. (Fall)
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3.00 Credits
This course involves a study of management/business policies and practices as they relate to contemporary moral and ethical issues in the work place. It includes an examination of issues such as equity and fairness, individual privacy rights, corporate social responsibility, moral aspects of capitalism, equal employment opportunities, sexual harassment, and others. Stress is placed upon historic Judeo-Christian ethical principles and their application to clarify personal values and improve management decision making. Class 3. Prerequisite: BMGT 2303. (Fall)
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3.00 Credits
The focus of this course is on using business research methods and statistics for managerial decision making. Topics include the research process, the research proposal, ethics in business research, research design and measurement, research sources and collection, and analysis and presentation of data. Statistical techniques covered include ANOVA and MANOVA, discriminate analysis, linear and multiple regression, nonparametric tests, and other advanced statistical techniques. Use of statistical software such as SPSS, Minitab, or Statistica is included. Class 3. Prerequisite: MATH 1423 with a grade of C or higher. (Spring)
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3.00 Credits
A study of world trade and of the problems and issues faced by a business when it goes into the international market. Included is the study of cultural impacts, monetary exchange complications, and the problems faced by multinationals related with dealing in foreign legal and social environments. Class 3. Prerequisites: BECN 2103 and BMGT 2303. (Spring)
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3.00 Credits
The functional integration of all business disciplines in formulating, implementing, and evaluating business strategies. Case analyses and game simulations supplement lectures and discussions. Class 3. Prerequisites: Senior standing, BACT 2113, BMGT 2303, and BFIN 3113. (Spring)
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