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COMM 3325: Writing the Script
3.00 Credits
University of the Incarnate Word
This class explores the principles, techniques, and practice of script preparation. This course focuses on commercial and promotional writing for radio/television, including script formats, verbal to visual style, budgets, and presentation skills. Prerequisite: COMM 1301. .
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COMM 3330: Impact of Media on Society
3.00 Credits
University of the Incarnate Word
This course is an intensive study of the influence and interplay of media on various aspects of our culture. Topics may include the socio-economic and physiological effects of media, and the imagery and impact of advertising. Topics will vary each semester. May be taken as a Cultural Studies elective. Prerequisite: COMM 1301.
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COMM 3340: Comp Graphics/Visual Comm
3.00 Credits
University of the Incarnate Word
This class is an introduction to the techniques of creating computer generated graphics. The student will learn basic design and production of computer generated graphics using Adobe Photoshop and other software.
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COMM 3353: Broadcast Journalism
3.00 Credits
University of the Incarnate Word
In this class, students learn the principles of writing, editing, and presenting television news. It incorporates an overview from newsroom organization to basic television news gathering and studio production. Prerequisite: COMM 1301, 2315. Recommended: COMM 2354, 2358.
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COMM 3354: Journalism II
3.00 Credits
University of the Incarnate Word
In this class, the fundamentals of gathering and reporting information for the news media are analyzed. The class emphasis will be on gathering facts, observation, interviewing, and research. The course includes an advanced news writing component. Prerequisite: COMM 1301, 2354.
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COMM 3355: Publications Practicum
3.00 Credits
University of the Incarnate Word
This class gives students practical experience working for the Logos. Students will design, write, and publish the University newspaper. It may be taken more than once, but only three hours can be applied to meet required number of upper division hours of COMM electives. Prerequisite: COMM 1301. (Every semester)
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COMM 3358: Digital Photography
3.00 Credits
University of the Incarnate Word
Digital photography is a process for creating images using the controlled reactions of light and a photo-electric microchip followed by computer manipulation. This is a studio art/graphic production course providing the student an opportunity to explore the contemporary uses of digital photography in artistic and graphic design production. Fee. (Summer and as needed)
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COMM 3359: Video Production II
3.00 Credits
University of the Incarnate Word
Topics in this class explore the theory and technique of video production with an emphasis on remote location and electronic news gathering (ENG). Projects include news and feature stories, as well as commercials and music video. Prerequisite: COMM 2358.
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COMM 3360: Video Production II
3.00 Credits
University of the Incarnate Word
This course offers an examination of the theory and techniques of video production including scriptwriting, production management, camera operation, basic lighting design and set design. Emphasis is placed on studio production. Fee.
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COMM 3361: Selected Topics in P R & Adver
3.00 Credits
University of the Incarnate Word
In-depth study of various issues in advertising and public relations. Junior level required.
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