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BMKT 3619: Internship in Marketing
6.00 Credits
University of the Incarnate Word
Practical experience in marketing through monitored work experience. Prerequistie: minimum 3.0 GPA; 12 hours in BMKT; and permission of the instructor. (Fall, Spring)
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BMKT 4298: Is:
2.00 Credits
University of the Incarnate Word
No course description available.
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BMKT 4298 - Is:
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BMKT 4299: St:
2.00 Credits
University of the Incarnate Word
No course description available.
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BMKT 4299 - St:
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BMKT 4360: Marketing Management
3.00 Credits
University of the Incarnate Word
Investigation of the decision-making process of the marketing manager, using the case method. Focus is on the management of the marketing function; strategy formation, execution, and control. Prerequisite: BMKT 3331. (Fall, Spring)
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BMKT 4371: Selected Topic
3.00 Credits
University of the Incarnate Word
No course description available.
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BMKT 4375: Marketing Research
3.00 Credits
University of the Incarnate Word
A study of quantitative research procedures and techniques of marketing research projects. Practical application of procedures and techniques is emphasized through class research projects in problem definition, questionaire design and sampling techniques. Prerequisites: BMKT 3331 and BMGT 3370 or permission of instructor. (Spring)
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BMKT 4377: Mktg Engineering/Hispanic Mkts
3.00 Credits
University of the Incarnate Word
this course presents concepts and tools that help students understand Hispanic/Latino marketing data. Data-based decision making improves the efficiency and effectiveness of a marketing program. the right segmenting, targeting and positioning is crucial for a sound Hispanic marketing strategy.
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BMKT 4380: Importing and Exporting
3.00 Credits
University of the Incarnate Word
This course provides an analysis of the importing and exporting processes, sources of supply, market potential, currency implications, governmental regulations, and current issues affecting the importing and exporting processes. Prerequisite: BMKT 3331 (Spring) Cross-listed with BINT 4380
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BMKT 4390: Marketing Management
3.00 Credits
University of the Incarnate Word
Course description unavailable
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BMKT 4390 - Marketing Management
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BMKT 4398: Independent Study
3.00 Credits
University of the Incarnate Word
No course description available.
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BMKT 4398 - Independent Study
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