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BMKT 3338: Hispanic Marketing
3.00 Credits
University of the Incarnate Word
An overall view into the different marketing techniques required to effectively reach this diverse group. A practical application as well as a theoretical marketing approach is emphasized throughout by class discussion and individual research projects. The focus is the marketing management of the procedures and decision-making processes expected when targeting the Hispanic consumers. (Spring, odd-numbered years) Junior level required.
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BMKT 3340: Retailing
3.00 Credits
University of the Incarnate Word
A survey of retail institutions and their environments, resources, and markets; review of the planning, purchasing, procurement and promotion functions; discussions on fundamental structural changes in consumer purchasing patterns and their effects on retailing. Prerequisite: BMKT 3331 May be taken as a Cultural Studies elective. (Fall and Spring)
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BMKT 3345: Hispanic Marketing Comm
3.00 Credits
University of the Incarnate Word
This course requires students to apply advertising theories and concepts to meet the needs of various segments of the Hispanic market. The role of language and culture in marketing, social theories of ethnic adaptation, Latino/a buying behavior, and other topics are reviewed to determine their influence on buying behavior and the implications for developing marketing strategy and a comprehensive media plan.
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BMKT 3350: Distribution
3.00 Credits
University of the Incarnate Word
Distribution systems, franchises, logistics, and distributive costs, strategies and techniques. Junior level required.
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BMKT 3355: Internet Marketing
3.00 Credits
University of the Incarnate Word
This course examines the role that the Internet plays as an indispensable business tool in marketing, including identifying relevant emerging business models and strategies and the integration of the Internet with traditional marketing tools. Prerequisite: BMKT 3331.
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BMKT 3357: Social Marketing
3.00 Credits
University of the Incarnate Word
This course examines issues of social responsibility in business and society and how marketing theory, principles, and techniques may be used to promote more socially conscious and responsible consumers and business practices.
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BMKT 3361: International Marketing
3.00 Credits
University of the Incarnate Word
Analysis of international markets and opportunities for the international organization and the independent businessperson. Emphasis is on the use of data for analyzing market potential, support services of freight and insurance and international currency movement. Discussion of current international situations which create market potential. Prerequisite: BINT/BMKT 3331 or permission of instructor. (Fall, Spring)
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BMKT 3375: Hispanic Marketing Practice
3.00 Credits
University of the Incarnate Word
The purpose of this course is to develop a link between the Hispanic marketing curriculum and marketing practice as it exists in Latino advertising/marketing firms and corporations with Hispanic Marketing departments. Pre-requisite: Twelve hours of marketing, 3.3. GPA, and Hispanic Marketing concentration.
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BMKT 3377: Consumer Behavior
3.00 Credits
University of the Incarnate Word
An overall view of the basic perspectives of consumer behavior, this course uses an interdisciplinary approach that integrates the fields of economics, psychology, sociology, and anthropology as they relate to marketing and buyer behavior. May be taken as a Cultural Studies elective. Prerequisite: BMKT 3331 or permission of instructor. (Spring)
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BMKT 3399: St:
3.00 Credits
University of the Incarnate Word
No course description available.
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