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MKT 572: Seminar in Marketing Research
3.00 Credits
Texas A & M University-Commerce
Seminar in Marketing Research. Three semester hours. This course emphasizes the analysis of marketing research information as an aid to decision making. It will provide students with a working knowledge of the analytical tools available to market researchers and managers. Techniques of data collection, evaluation of alternative sources of information, and the methods for evaluating data and presenting results are covered. The course also deals with how to define information needs, the use of test marketing procedures and the role of models in decision making. Prerequisite: BA 595 or consent of instructor.%
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MKT 573: Internet Marketing
3.00 Credits
Texas A & M University-Commerce
Internet Marketing. Three semester hours. This course exposes students to key marketing applications relevant to the use of Internet technologies. The goal of the course is to give students the necessary background of concepts, technologies, and applications required for marketing-related activities in the rapidly growing electronic commerce industry. Example topic areas: Topics around which discussions may focus include: E-Corporation, Internet technologies, online advertising, online retailing, customer acquisition, customer service, and marketing to e-customers.%
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MKT 573 - Internet Marketing
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MKT 574: CRM
3.00 Credits
Texas A & M University-Commerce
Coustomer Relationship Management - Three semester hours This class will explore the opportunities and challenges presented by a popular business practice - Customer Relationship Management (CRM). CRM is considered the new mantra of marketing. It focuses on maximizing customer value. This is accomplished by the development and management of cooperative and collaborative relationships. MKT 521 %
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MKT 574 - CRM
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MKT 586: International Marketing
3.00 Credits
Texas A & M University-Commerce
International Marketing. Three semester hours. A study of the significance of international trade for imports and exports. Adaptation to different cultures and ethics for global competition in U.S. markets are extensively analyzed. Prerequisite: Mkt 521.%
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MKT 586 - International Marketing
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MKT 589: Independent Study
3.00 Credits
Texas A & M University-Commerce
Independent Study. One to four semester hours. Individualized instruction/research at an advanced level in a specialized content area under the direction of a faculty member. May be repeated when the topic varies. Prerequisite: Consent of department head.%
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MKT 589 - Independent Study
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MKT 597: SPECIAL TOPICS
0.00 - 3.00 Credits
Texas A & M University-Commerce
Special Topics. One to four semester hours. Organized class. May be repeated when topics vary.%
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MKT 597 - SPECIAL TOPICS
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MKT 599: Internship in Elec Commerce
3.00 Credits
Texas A & M University-Commerce
Internship in Electronic Commerce. Three semester hours. This course provides the student with an opportunity to obtain professional experience in an electronic business under the direction of a university faculty member.%
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MKT 599 - Internship in Elec Commerce
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MKT 700: Cross Registration
3.00 Credits
Texas A & M University-Commerce
No course description available.
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MKT 700 - Cross Registration
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MLED 314: Young Adolescent Development
3.00 Credits
Texas A & M University-Commerce
Young Adolescent Development. Three semester hours. MLEd 314 is designed to provide preservice teachers with a knowledge base of the changes and issues that typically affect development in the years from age 8 through adolescence. Students will examine and study the various domains of physical, cognitive, social and emotional development; and will consider how various learning theories, particularly multiple intelligence theory, can inform practices in middle level classroom. The effect of environmental factors on development will also be explored.%
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MLED 314 - Young Adolescent Development
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MLED 401: Differ Inst for Diverse Learne
3.00 Credits
Texas A & M University-Commerce
Differentiating Instruction for Diverse Learners. Three semester hours. This course teaches preservice teachers how to design instruction to meet the emerging needs of all middle level learners. The beliefs, behaviors, and characteristics of the unique qualities of diverse learners and how these impact literacy and learning will be explored. Research-based teaching practices will be demonstrated and critiqued. Field experiences required with the course.%
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MLED 401 - Differ Inst for Diverse Learne
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