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MKT 490: H Honors Thesis
1.00 - 6.00 Credits
Texas A & M University-Commerce
No course description available.
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MKT 490 - H Honors Thesis
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MKT 491: H Ind Honors Readings
3.00 Credits
Texas A & M University-Commerce
No course description available.
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MKT 491 - H Ind Honors Readings
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MKT 492: Mkt Policy & Strategy
3.00 Credits
Texas A & M University-Commerce
Marketing Policy and Strategy. Three semester hours. This course is devoted to strategy determination and problems of marketing decision making. It includes intensive study of the influence of the consumer, product planning, channels of distribution, promotion and pricing policies as applied to student theses on developing a new business. Prerequisites: Senior standing, Mkt 306 and consent of instructor.%
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MKT 492 - Mkt Policy & Strategy
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MKT 497: Special Topics
0.00 - 6.00 Credits
Texas A & M University-Commerce
Special Topics. One to four semester hours. Organized class. May be repeated when topics vary.%
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MKT 497 - Special Topics
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MKT 501: Marketing Environment
3.00 Credits
Texas A & M University-Commerce
Marketing Environment. Three semester hours. A study of the marketing environment of business with emphasis on major aspects of sociocultural, demographic, technological, global, legal, political, and ethical issues. The study of marketing emphasizes the functional areas of marketing including product and service selection and development, marketing channels, promotion, and pricing. Marketing research, consumer behavior, industrial buying and international implications are also considered.%
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MKT 501 - Marketing Environment
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MKT 521: Marketing Management
0.00 - 3.00 Credits
Texas A & M University-Commerce
Marketing Management. Three semester hours. A comprehensive study of the effective application of marketing strategies in international and domestic organizations. A case analysis approach and current professional literature are utilized. Prerequisite: Mkt 306.%
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MKT 521 - Marketing Management
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MKT 545: Small Bus. Brand Mgt
3.00 Credits
Texas A & M University-Commerce
Small Business Brand Management - Three semester hours This course is a study of the core concepts of marketing as applied to small and medium sized enterprises (SMEs) with emphasis on effectively branding the business. It is designed to prepare students with the skills and requisite knowledge that are necessary to start and run a small business. You also are exposed to important business principles and tools that make the foundation of organizational settings. Pre-requisite: MKT 521 %
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MKT 545 - Small Bus. Brand Mgt
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MKT 567: Consumer Marketing
3.00 Credits
Texas A & M University-Commerce
Consumer Marketing - Three semester hours This course is designed to provide MBA students with the KNOWLEDGE, UNDERSTANDING and/or APPRECIATION of the mindset of the global consumer. This involves looking into the dynamic environment of the consumer, the consumer buying process and the important psychological as well as sociological variables that influence and motivate today?s global consumer. Pre-requisite: MKT 521 %
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MKT 567 - Consumer Marketing
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MKT 568: Advertising and Promotion
3.00 Credits
Texas A & M University-Commerce
Advertising and Promotion. Three semester hours. An extensive study of the managerial role of decision-making in the promotion of commercial products and services. Contemporary problems of adaptation and development of promotional programs will be analyzed by institutions, government, nonprofit organizations, and consumers with emphasis on the relationship of company goals, ethics, and evaluation methods. Prerequisite: Mkt 521 or 491.%
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MKT 568 - Advertising and Promotion
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MKT 571: Business to Business Marketing
3.00 Credits
Texas A & M University-Commerce
Business-to-Business Marketing. Three semester hours. This course gives students a thorough understanding of how key marketing concepts apply to institutional markets. Students will learn to develop an appreciation of the way standard marketing approaches can be modified to fit the needs of a customer base comprised of large corporations and entrepreneurial enterprises. The course focuses on the managerial process involved in identifying and evaluating marketing opportunities to effectively serve industrial markets.%
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MKT 571 - Business to Business Marketing
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