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MKT 399: Cross-Registration
3.00 Credits
Texas A & M University-Commerce
No course description available.
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MKT 399 - Cross-Registration
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MKT 422: Electronic Commerce
3.00 Credits
Texas A & M University-Commerce
Electronic Commerce. Three semester hours. (Same as Mgt 422) This course exposes students to key strategic management applications relevant to the use of Internet technologies. The goal of the course is to provide students the necessary background of strategic management concepts, technologies, and applications required of businesses wanting to become actively involved in the rapidly growing electronic commerce industry. Some exposure to technical issues will also be provided. Prerequisite: Senior standing.%
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MKT 422 - Electronic Commerce
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MKT 436: Marketing Research
3.00 Credits
Texas A & M University-Commerce
Marketing Research. Three semester hours. Techniques of marketing research, research design, analysis and interpretation of marketing data, questionnaire building, and sampling methods are studied in this course. Prerequisites: Mkt 306, BA 302.%
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MKT 436 - Marketing Research
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MKT 441: Purchasing/Inventory Mgt
3.00 Credits
Texas A & M University-Commerce
No course description available.
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MKT 441 - Purchasing/Inventory Mgt
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MKT 445: Retail Management
3.00 Credits
Texas A & M University-Commerce
Retail Management. Three semester hours. (Same as Mgt 445) This is a survey course dealing with managerial principles and practices of retail operation, including store location and layout, buying, pricing, promotion, services, and inventory control. Prerequisite: Mkt 306, Mgt 305.%
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MKT 445 - Retail Management
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MKT 460: ADV CAMPAIGNS RES
3.00 Credits
Texas A & M University-Commerce
No course description available.
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MKT 460 - ADV CAMPAIGNS RES
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MKT 465: SALES MANAGEMENT
3.00 Credits
Texas A & M University-Commerce
No course description available.
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MKT 465 - SALES MANAGEMENT
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MKT 467: Global Consumer Behavior
3.00 Credits
Texas A & M University-Commerce
Global Consumer Behavior. Three semester hours. Students examine global market segments and how to reach them their understanding of the consumer buying process as well as psychological and sociological variables which influence and motivate consumers. Prerequisite: Mkt 306.%
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MKT 467 - Global Consumer Behavior
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MKT 471: e-Business Strategy
3.00 Credits
Texas A & M University-Commerce
E-Business Strategy. Three semester hours. This course exposes students to key strategic management and marketing applications relevant to the use of Internet technologies and digital commerce. The goal of the course is to provide students the necessary background of strategic management concepts, technologies, and applications required of businesses wanting to become actively involved in the rapidly growing electronic commerce industry.%
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MKT 471 - e-Business Strategy
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MKT 489: Independent Study
1.00 - 4.00 Credits
Texas A & M University-Commerce
Independent Study. One to four semester hours. Individualized instruction/research at an advanced level in a specialized content area under the direction of a faculty member. May be repeated when the topic varies. Prerequisite: Consent of department head.%
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MKT 489 - Independent Study
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