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Course Criteria
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3.00 Credits
Supervised and approved program of learning experiences undertaken by students in governmental, business, or industrial setting. Formal proposals, project objectives, and learning plans are reviewed and approved by faculty. Student activities and progress are monitored, evaluated, and graded by a fulltime faculty member. Formerly SPCH 442A. Prerequisite: permission of Department Head.
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3.00 Credits
In-depth experience in producing and directing television programs. Formerly RTV 444. Prerequisite: COMM 3640 (RTV 364).
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3.00 Credits
Basic print and broadcast advertising techniques, including ideas and their translations into persuasive words and pictures. Sales practices, for both print space and broadcast time, and the structure and function of advertising agencies are also covered. Formerly SPCH 446.
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3.00 Credits
History, development, scope, and role of public relations in society. Course covers the processes and practices of public relations, emphasizing the use of mass communications in the field. Formerly SPCH 448.
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3.00 Credits
Designed for the elementary school teacher with a minimum of training and experience in speech communication and theatre. The focus is on activities of a practical nature which the elementary teacher may use in the classroom. Representative topics include speech activities, oral interpretation, creative dramatics, and puppetry. Formerly SPCH 449. Prerequisite: admission to Teacher Education Program.
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3.00 Credits
Completion of individual research or project through application of the research methodology process. Required of all Departmental majors. Students must register for this course during the term they plan to graduate, unless they are engaged in practice teaching, in which case they must take the course earlier. Formerly SPCH 450.
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3.00 Credits
Analysis of law and regulation in terms of the social, political, and economic interests they are designed to protect and in terms of their impact on the communication industry. The First Amendment, rights of privacy, and communication ethics are considered. Formerly SPCH 452. Prerequisite: COMM 3600 (RTV 360) or COMM 3011 (JOUR 301), or permission of instructor.
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3.00 Credits
Instruction and practice in reviewing entertainment and the arts. Emphasis on film criticism and one or more or the following: theatre, literature, music, dance, art. Formerly JOUR 452. Prerequisite: COMM 3020 (JOUR 302).
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3.00 Credits
Business and industrial publications. Writing and editing for special interest newspapers and magazines in such fields as agriculture, business and industry, engineering, home economics, and music. Formerly JOUR 454. Prerequisite: COMM 3020 (JOUR 302).
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3.00 Credits
Practical exercises in public relations, stressing campaigns, schedules, budgets, and media strategies. Formerly SPCH 458. Prerequisite: COMM 4480 (SPCH 448).
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