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MKTG 3500: E-Business Models
3.00 Credits
Tennessee State University
This course is a survey of the dynamic business issues surrounding the development and emergent patterns of the electronic commercialization in the global marketplace. Included is an overview of internet development and security. Leveraging new technologies to enhance business processes, unique characteristics of e-marketing, and the legal, ethical, and regulatory issues in conducting e-business. Prerequisites: MGMT 3010, MKTG 3010, and BISI 3230. Cross-listed with MGMT 3500.
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MKTG 4020: Quality Management
3.00 Credits
Tennessee State University
An integrated study of quality issues in the entire supply chain. The course will emphasize the continuous improvement of business processes, as well as the design, establishment, evaluation, and improvement of quality systems in the supply chain. Issues on Quality System Certification to meet industry and international standards shall also be addressed. Cross-listed with MGMT 4020 Prerequisite: MGMT 3010.
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MKTG 4050: Consumer Behavior
3.00 Credits
Tennessee State University
An examination of the social, psychological, and decisional aspects of the buying process of individuals and households. Application of this knowledge is made via the selling organization's service of consumers by better satisfying their needs. Prerequisite: MKTG 3010.
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MKTG 4100: Organizational Marketing Management
3.00 Credits
Tennessee State University
Roles, relationships and structures of organizational buying and selling with particular emphasis on the economic and social influences. Managing the marketing and channel structures is a major theme. Prerequisite: MKTG 3010.
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MKTG 4150: Integrated Marketing Communications
3.00 Credits
Tennessee State University
This course provides various strategies and tactics used to utilize the promotional variable of the marketing mix. An integrated marketing communications plan contains elements of the coordination of advertising campaigns, public relations, publicity, sales promotional activities, and personal selling decisions. Details of the inception, execution, evaluation and control of a promotional campaign that include media and creative decisions will be presented. Prerequisite: MKTG3010 or instructor's consent.
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MKTG 4200: Marketing Channels
3.00 Credits
Tennessee State University
Channels of distribution for goods and services in business settings. Considers methods of optimizing the number, quality of institutions and activities employed in dealing with exchange, and space and time aspects of channel management. Relates management of marketing channels to selecting marketing mix and achieving organizational objectives. Prerequisite: MKTG3010 or instructor's consent.
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MKTG 4250: Retailing Management
3.00 Credits
Tennessee State University
This important industry employs one out of eight people in the U.S. workforce. Exciting and challenging career opportunities are available to business graduates, plus the study of retailing creates better informed and wiser consumers. Since the retail store is a complete business, every aspect of business is brought to bear plus those unique to the field. Prerequisite: MKTG 3010.
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MKTG 4300: Procurement
3.00 Credits
Tennessee State University
All organizations purchase for use and some(middlemen) purchase for both use and resale. A multitude of buying principles has developed separately for each of these purposes but will be studied together in this unique course. Buying in both instances is designed to satisfy the needs of other than the one(s) doing the buying. Organizational and customer need satisfaction act as the motivations for buyers who must serve well in order to succeed. Prerequisite: MKTG 3010.
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MKTG 4350: International Marketing
3.00 Credits
Tennessee State University
Global trade and consumption patterns; alternative methods for international exchange; managerial and marketing issues raised by the inclusion of multiple social, cultural, and political structures in the marketing environment. Prerequisite: MKTG 3010.
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MKTG 4400: Logistics
3.00 Credits
Tennessee State University
Analysis of logistic and transport services. Contemporary issues in:- customer service; distribution operations; purchasing; warehousing location, design and operation; carrier selection; transportation costing and negotiation. Prerequisites: MKTG 3010 and MGMT 3020.
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