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  • 16 0201: Creative Marketing For Small Business

    8.00 Credits
    Southwest Tennessee Community College

    This course is designed to give individuals and business owners an understanding of how to promote their companies in the media through the development of creative and cost-effective promotional materials. Students will bring in their company brochure and/or fact sheet and business card for group discussion. Students will use comments from discussions to revise company marketing materials. Students will bring in periodicals in which they would like to have their company featured. Students will develop a press release. Students may be required to do internet research. 0.800 Continuing Education Units 8.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture Continuing Education College Continuing Education Department Course Attributes: CEU Career Development, Supplemental Course
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  • 16 0202: Accounting Fundamentals for Small Business

    10.00 Credits
    Southwest Tennessee Community College

    Accounting, the language of business, provides crucial decision-making information to help organizations function. This introduction to accounting fundamentals prepares student to interpret financial statements, generate budgets, and to use accounting for strategic and management purposes with an emphasis on profitability. This course integrates the principles of financial and managerial accounting to prepare the manager to use accounting to assess and manage the health of the organization. Topics include balance sheet, income statement, statement of cash flows, financial statement analysis, forecasting, budget, and internal analysis techniques. 1.000 Continuing Education Units 10.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture Continuing Education College Continuing Education Department Course Attributes: CEU Career Development, Supplemental Course
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  • 16 0203: Financial Analysis for Non-Accountants

    8.00 Credits
    Southwest Tennessee Community College

    How strong are your financial skills Do you know how to read the monthly reports from the accountant or do you just file them This eight-hour course is designed to help individuals and business owners understand financial statements, budgets, financial projections and the process of choosing the right accounting software for your business. The Balance Sheet, Income Statement, Statement of Cash Flows, Financial Projection Reports, budget preparation and applicable computer software selection will all be covered in this course. 0.800 Continuing Education Units 8.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture Continuing Education College Continuing Education Department Course Attributes: CEU Career Development, Supplemental Course
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  • 16 0204: Cost Estimation and Bidding Techniques

    0.40 Credits
    Southwest Tennessee Community College

    This course is designed to provide a fundamental understanding of cost estimation techniques and how to formulate responses to formal bid opportunities. 0.400 Continuing Education Units 4.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture Continuing Education College Continuing Education Department Course Attributes: CEU Career Development, Supplemental Course
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  • 16 0205: Strategic Management

    12.00 Credits
    Southwest Tennessee Community College

    This course is designed to give the student a strategic perspective of their business enterprise. This entails the analysis and evaluation of the firm's goals, resources, organizational structure, and external environment in the development of appropriate strategies and recommendations toward the successful operation of their business. 1.200 Continuing Education Units 12.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture Continuing Education College Continuing Education Department Course Attributes: CEU Career Development, Supplemental Course
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  • 16 0206: Building A Successful Marketing Plan

    3.00 Credits
    Southwest Tennessee Community College

    This course is designed to give the student information and concepts necessary to build a marketing plan for his or her business venture. This entails answering the following questions: Who are our target buyers What sources of uniqueness or positioning in the market do we have Where will we implement our marketing spending plans When will marketing spending plans occur How much sales, spending, and profits will we achieve Prerequisite: Some managerial, business or entrepreneurial experience preferred. 1.200 Continuing Education Units 12.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture Continuing Education College Continuing Education Department Course Attributes: CEU Career Development, Supplemental Course
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  • 16 0207: Developing Great Customer Relations

    3.00 Credits
    Southwest Tennessee Community College

    Successful businesses today must determine their customers' requirements, expectations and preferences and develop relationships that lead to customer loyalty and satisfaction. This course will help guide students through a process to identify their key customers and their requirements; develop measurement tools for satisfaction; set-up a complaint management process; and design methods of analysis and follow-up. Prerequisite: Some managerial or business experience is preferred. 0.800 Continuing Education Units 8.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture Continuing Education College Continuing Education Department Course Attributes: CEU Career Development, Supplemental Course
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  • 16 0208: Essentials for Business Start-Up

    3.00 Credits
    Southwest Tennessee Community College

    Thousands upon thousands of businesses are started throughout the United States everyday. Their success depends on a strong and proper start. This course will help guide the student through the "Steps of Starting a Business" and provide critical information students need to turn their ideas into a successful business. Using real world lessons and hands-on exercises, students will be engaged in an ownership journey as they discover legal requirements, personal strengths and weaknesses, where to go for licensing, and much more. 1.500 Continuing Education Units 15.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture Continuing Education College Continuing Education Department Course Attributes: CEU Career Development, Supplemental Course
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  • 16 0211: Advanced Business Planning

    3.00 Credits
    Southwest Tennessee Community College

    This course covers steps to developing a five-year plan using a Business Plan Workbook and materials developed by Financial Services Exchange. During the course each student will develop his/her own five-year business plan which may be used as a road map to operate a business with strategies for growth. Topics covered are: Strengths/Weaknesses/Opportunities/Threats; Owner Vision and Mission; Keys to Success; Financing Growth. The components of a business plan, the business description, organizational plan, marketing plan, operational plan, financial plan, and executive summary will also be discussed. 1.000 Continuing Education Units 10.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture Continuing Education College Continuing Education Department Course Attributes: CEU Career Development, Supplemental Course
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  • 16 0221: Small Business Success Series

    42.00 Credits
    Southwest Tennessee Community College

    The Small Business Success Series is designed to assist owners and entrepreneurs with the management and decision-making processes needed to build and grow their businesses. The seminars offer practical applications that students can apply to run successful business operations. Session 1 Strategic Planning for Small Businesses This session is designed to give the student a strategic perspective of his or her business enterprise. Students will analyze and evaluate their company's goals, resources, organizational structure, and external environment to develop appropriate strategies and recommendations for successful business operations. Session 2 Financial Tools: How to Create and Use the Numbers How strong are your financial skills Do you know how to generate and analyze your financial statements This session is designed to help students better understand financial statements, budgets, and financial projections and use this information to make the business run more effectively. The process for choosing the right accounting software will also be discussed. Session 3 Marketing Your Business This session provides the student with information and concepts necessary to create a marketing plan for his or her business venture. Through this process, students will answer such questions as: Who are your target buyers What sources of uniqueness or positioning in the market do you have Where will you spend your marketing dollars How much sales, spending and profits will be achieved Session 4 Developing Great Customer Relations Successful businesses today must determine their customers' requirements, expectations and preferences and develop relationships that lead to customer loyalty and satisfaction. This session will help guide students through a process to identify their key customers and their requirements; develop measurement tools for satisfaction; set up a complaint management process; and design methods of analysis and follow-up. 4.200 Continuing Education Units 42.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture Continuing Education College Continuing Education Department Course Attributes: CEU Career Development, Supplemental Course
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