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COMM 5300: Consumer and Audience Behavior
3.00 Credits
Austin Peay State University
Description: Understanding the behaviors of consumers and audiences in response to persuasive messages. Includes discussions of persuasive and psychological theories and their application to marketing problems of issue management.
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COMM 5300 - Consumer and Audience Behavior
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COMM 5350: Media Management
3.00 Credits
Austin Peay State University
Description: Legal, social, programming and sales aspects of electronic media are studied from a management perspective.
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COMM 5350 - Media Management
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COMM 5400: Politics and Mass Media
3.00 Credits
Austin Peay State University
Description: Media's role in U.S. politics: influence of mass media on political opinions, on elections, on political participants and on public policy; and how political participants help shape the messages sent out by mass media.
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COMM 5400 - Politics and Mass Media
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COMM 5410: Web Page Design and Criticism
3.00 Credits
Austin Peay State University
Description: In the changing electronic environment, the communication professional needs to have the necessary skills for Web page construction and evaluation. HTML, Photo shop and popular Web page design programs will be used to develop functional web pages. On the theoretical level, the course will explore censorship, ethics, advertising promotion, privacy and other relevant issues.
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COMM 5410 - Web Page Design and Criticism
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COMM 5444: Communication Internship
3.00 Credits
Austin Peay State University
Description: Practical experience in professional communication to augment theoretical coursework. Students are required to work 150 hours, keep an evaluative journal, and produce an analytical paper related to the experience. Departmental policy governs acceptable types of communication positions. Students may not apply both COMM 555 and 5444 toward the M.A.
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COMM 5444 - Communication Internship
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COMM 5500: Electronic News Gathering
3.00 Credits
Austin Peay State University
Description: An advanced production course in which students create, design and complete a variety of video projects which may involve field production and electronic news gathering, studio production, scheduling, shooting, editing and evaluating their video projects.
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COMM 5500 - Electronic News Gathering
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COMM 5555: Independent Research
3.00 Credits
Austin Peay State University
Description: Directed research in an area of special interest to the student. Students enrolling in this course must submit a written project proposal to the instructor before enrolling. Enrollment in the course will be accepted only after the instructor approves the proposal. Students may not apply both COMM 555 and 5444 toward the M.A.
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COMM 5555 - Independent Research
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COMM 555C: Independent Research
3.00 Credits
Austin Peay State University
Description: Independent research paper based upon the topic
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COMM 555C - Independent Research
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COMM 5600: Integrated Corporate Comm
3.00 Credits
Austin Peay State University
Prerequisite: Admission to Communication Arts M.A. program; Description: Important corporate communication areas such as internal communication advertising, PR, sales promotion, direct marketing and new communication technologies and how these approaches work together to achieve organizational objectives.
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COMM 5600 - Integrated Corporate Comm
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COMM 5650: Communication Law
3.00 Credits
Austin Peay State University
Prerequisite: Admission to Communication Arts M.A. program; Description: An in-depth examination of the legal and ethical impact of new technologies on mass media involving lecture, discussion, extensive reading and writing assignments.
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COMM 5650 - Communication Law
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