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COMM 5050: Public Relations
3.00 Credits
Austin Peay State University
Description: A counseling, advising and management perspective serves as the basis for exploring the profession of public relations. Students review case studies, develop strategies, prepare tactics and evaluate internal and external communication for a variety of publics and organizations.
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COMM 5050 - Public Relations
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COMM 5060: Communication and Pub Opinion
3.00 Credits
Austin Peay State University
Description: The purpose of this course is to provide an overview of the conceptof "public opinion" and to explore the relationships between communication and public opinion. An important normative goal will be to explore ways to allow media messages to contribute to a healthy civic life rather than detract from it.
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COMM 5060 - Communication and Pub Opinion
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COMM 5070: Corporate Communication Mgt
3.00 Credits
Austin Peay State University
Prerequisite: Admission to the M.A. in Communication Arts; Description: A exploration of corporate communication business, management, and communication responsibilities as well as a study of the role social responsibility plays in corporate America today.
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COMM 5070 - Corporate Communication Mgt
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COMM 509A: Internat Comm General Comm
3.00 Credits
Austin Peay State University
(study abroad program) Description: This course offers international perspectives to graduate students in general communication. This study abroad experience is linked to selected graduate communication courses.
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COMM 509A - Internat Comm General Comm
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COMM 509B: Internat Comm Corp Comm
3.00 Credits
Austin Peay State University
(study abroad program) Description: This course offers international perspectives to graduate students in corporate communication. This study abroad experience is linked to selected graduate communication courses.
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COMM 509B - Internat Comm Corp Comm
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COMM 5100: Mkt Comm Strat and Tactics
3.00 Credits
Austin Peay State University
Description: An exploration of direct marketing, sales promotion and branding through the application of advertising, persuasion and mass media concepts and principles to the preparation and analysis of communication campaigns, case studies, programs, projects and special events
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COMM 5100 - Mkt Comm Strat and Tactics
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COMM 5110: Leadership and Communication
3.00 Credits
Austin Peay State University
Description: This course focuses on leadership as a function of communication behavior. Through discussion, cases and exercises, participants will explore effective communication strategies within an organizational setting. The course will cover team leadership skills, rhetorical sensitivity, charisma and practical suggestions for improving leadership effectiveness.
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COMM 5110 - Leadership and Communication
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COMM 5115: Sports Broadcstg Dir and Crit
3.00 Credits
Austin Peay State University
Description: The course provides experience in the production, direction, and editing of live sports events. Students will learn theoretical and practical skills associated with camera operation, digital switching, instant video replay, floor direction, and digital editing.
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COMM 5115 - Sports Broadcstg Dir and Crit
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COMM 5150: Adv and Media Strategies
3.00 Credits
Austin Peay State University
Description: This course considers advertising theory and practice and reviews application of theory to advertising, promotion and media selection strategies. The course requires development of an advertising plan, media selection rationales, evaluation of selected campaigns, and use of advertising media research techniques.
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COMM 5150 - Adv and Media Strategies
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COMM 5210: e-Communication Strategies
3.00 Credits
Austin Peay State University
Description: This course surveys critical issues in management communication, promotional strategies, public relations and marketing communication in the context of electronic marketplaces and virtual communities. Course activities include online assignments, traditional and online readings, projects and guided evaluations of a variety of estrategies.
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COMM 5210 - e-Communication Strategies
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