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Course Criteria
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12.00 Credits
No course description available.
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3.00 Credits
Description: Introduction to Public Relations is a survey of the public relations discipline including the professional foundation of ethics, law, and theory as well as the process, audiences, and professional practice areas. As a student in this course you can expect to learn this foundation allowing you to move on through more advanced professional practice courses in public relations; however, with this foundation you should have good understanding of the discipline, why it is important, and how to do basic public relations functions.
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3.00 Credits
Description: This online course is designed to equip students to perform and supervise preliminary and detailed research and manage environmental assessment in contemporary public relations practice. It fulfills the requirement for an upper level "computation intensive" course.
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3.00 Credits
Description: This writing-intensive course includes components of knowledge and skills. You will learn about organizations, publics, the media and how to prepare public relations messages for print and electronic media.
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3.00 Credits
Description: This course is designed to introduce students to concepts and issues related to the law of mass communication. Topics will include (but are not limited to): First Amendment theory, libel, privacy, copyright, access to government information, pornography and obscenity, broadcasting and internet-related issues.
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3.00 Credits
Description: Public Relations Case Studies is a practical studies course. With the understanding that the functions of public relations must be to mediate in changing circumstances, we will seek, with case studies and problems, to help future practitioners develop agility in the principles and the application of effective two-way communications in a wide variety of situations likely to confront them and their employers. The purpose of this course is to help you prepare to deal with a variety of public relations problems/opportunities by working out a planned effort to deal with them...with in the PRSA code.
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3.00 Credits
Prerequisite: Junior standing; Description: Mass Media and Cultures is designed to orient future professional communicators to the challenges and opportunities involved in understanding and communicating with people of different cultures, both domestically and internationally. For the professional journalist, public relations practitioner, and advertising executive, such communication is crucial, as the world becomes more of a global village every day. Even if one never leaves the shores of the United States, he or she will find it necessary and inevitable to communicate with members of different cultural, racial and ethnic backgrounds every day of the week in their professional world. Each culture communicates differently. Some of these differences are minor and subtle; others are major (both subtle and obvious).
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3.00 Credits
This program introduces many of the key aspects of public relations management through the readings and understanding of public relations, principles and case studies.
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4.00 Credits
An introduction, with cultural context, to the sounds and structures of the language with emphasis on the written; in second semester, greater stress on grammar, expanded vocabulary, and translation skills, both oral and written.
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4.00 Credits
An introduction, with cultural context, to the sounds and structures of the language with emphasis on the written; in second semester, greater stress on grammar, expanded vocabulary, and translation skills, both oral and written.
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